ERA Justin Top Producers Report for 2018
Smart Sellers Think Like Buyers
ERA Justin Realty’s Danielle Sette and Jessi Davidson exceeded market challenges for 2017. To be successful, these sales professionals know what makes for a successful listing and sale and advise that smart sellers should think like buyers. This advice continues into 2018.
Jennifer Darby, broker co-owner said, “There are plenty of homebuyers focused on buying while they can still lock in a low mortgage rate. So, the 2018 housing market should present good opportunities for sellers who understand how to maximize profit in this selling environment. Buyers are concerned about perceived value. For this reason, pricing is more important than ever, as is property condition. Buyers are less forgiving of defects. So, ideally, you should review defects before you put your house on the market.”
Danielle said, “Listings are most salable when they’re new on the market. To maximize your opportunities, your home not only needs to be priced right and properly prepared for sale, you also need a comprehensive marketing plan. You want to make sure that information about your listing reaches as many potential buyers as possible. Jessi and I and our ERA Justin Realtor agents are proactive in advising potential sellers with comprehensive information when reviewing the sale of their house. We provide you with a marketing plan with samples of our marketing materials that will be used to promote your house, as well as strong Internet exposure on our major websites and our full page continuous advertisements in The South Bergenite, an award-winning North Jersey Media Group publication.”
Jessi added, “A listing on the Internet isn’t enough though. Buyers don’t look at listings that don’t have photos. You can gain an edge on the competition with the many photos and a video tour of your house that we create and are on the Internet as soon as your house is opened to the market. For these reasons, we receive referrals from many sellers who had a positive experience buying their home through us and decide to list with the our Realtor agents who represented them as buyers. Our aim is to sell for the highest price possible. Don’t list for less than a price you can accept. But, keep in mind that overpriced listings won’t sell. The majority of houses include a bank appraisal as part of the mortgage process. Our ERA Justin Realtor agents will be able to advise you about an effective list price for your home. We offer our Comparative Market Analysis (CMA), a comprehensive study of your house in comparison with others that are on the market, that have sold, that have expired, as well as upcoming 2018 updates. It’s offered at no cost or obligation simply by phoning our office.”