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Fara Espandi and Kristen Davis have both achieved top honors at ERA Justin Realty for 2010 in different categories. They share their success strategies for buyers and sellers for 2011 as they continue listing and selling throughout Bergen, Passaic, Essex and Hudson counties.
ERA Justin Top Producers Report for 2011:
Smart Sellers Think Like Buyers
ERA Justin Realty’s Kristen Davis and Fara Espandi succeeded each challenge during 2010 and achieved top positions within the firm. Kristen has achieved #1 production in commission income and Fara earned #1 position in the firm’s Leadership Circle for sales, listings and other business model responsibilities. To be successful, these sales professionals know what makes for a successful sale and advise that smart sellers should think like buyers. This advice continues in 2011.
Jennifer Darby, broker co-owner said, “There are plenty of homebuyers intent on buying while they can still lock in a relatively low mortgage rate. So, the 2011 housing market should present good opportunities for sellers who understand how to maximize profit in this new, more balanced, selling environment. Buyers are concerned about perceived value. For this reason, pricing is more important than ever, as is property condition. Buyers are less forgiving of defects. So, ideally, you should fix defects before you put your home on the market. There is an abundance of housing inventory for buyers throughout our marketing areas.”
Kristen added, “Listings are most salable when they’re new on the market. To maximize your opportunities, your home not only needs to be priced right and properly prepared for sale, you also need a comprehensive marketing plan. You want to make sure that information about your listing reaches as many potential buyers as possible. Our ERA Justin Realtor professionals are proactive in advising potential sellers with comprehensive information when reviewing the sale of their house. They provide you with a marketing plan with samples of the marketing materials that will be used to promote your house, as well as strong Internet exposure on at least fifty websites as well as their full page advertisements in The South Bergenite and Community News. As reported, approximately 85 percent of today’s homebuyers start their home searches on the Internet.”
Fara continued, “A listing on the Internet isn’t enough, though. Buyers don’t look at listings that don’t have photos. You can gain an edge on the competition with the many photos and a video tour of your home that we create and are on the Internet as soon as your home is opened up to the market. For these reasons, we receive referrals from many sellers who had a positive experience buying their home through us and decide to list with the our Realtor who represented them as buyers.”
Jennifer commented, “Your aim is to sell for the highest price possible, but at a realistic price dictated by the market. Don’t list for less than a price you can accept. But, keep in mind that overpriced listings won’t sell. Your house is in daily competition with many similar houses on the market at any given time. Our congratulations to both Kristen and Fara for their outstanding production and hard work and their positive outlook for our 2011 real estate market. They both know the secrets to real estate success and will be pleased to bring that success to your transaction.
Our ERA Justin Realtor professionals will be able to advise you about an effective list price for your home. We offer our Comparative Market Analysis (CMA), a comprehensive study of your house in comparison with others that are on the market, that have sold, that have expired, as well as the upcoming spring 2011 market update. It’s offered at no cost or obligation simply by phoning our office.”
ERA Justin Realty proudly received the prestigious ERA 2003 through 2010 ‘Commitment to Excellence Award,’ as a premier ERA real estate firm across the nation. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice.
The ERA Justin Realty sales professionals can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue, by office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their websites at http://www.erajustin.com/ and http://www.erajustinrealty.com/.
