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Fara Espandi, an ERA Justin Realty Realtor salesperson is a role model to many. Membership in all Multiple Listing Services for Bergen, Passaic, Hudson and Essex Counties and a national relocation expert, her accomplishments are exceptional. She shares her expertise in home staging for those marketing their houses.
ERA Justin Realty Points the Way to Home Staging Before Selling
“Today some buyers are looking for turnkey homes. That is, they want to move right in without having to do a lot of work. Those buyers with busy lifestyles may be willing to pay more for listings that are in prime condition. Staging can make the difference between a listing selling or not, the time it takes to sell, and the ultimate sale price.
Sellers who are financially strapped often have a hard time accepting that they’ll need to invest in preparing a house for sale even though they may sell for less than they paid. Fix-up costs can mount up and our ERA Justin Realty sales professionals can help you prioritize so that you don’t waste money. It’s important to keep your goal in mind, which is to sell your house,” stated Realtor salesperson, Fara Espandi.
Espandi continued, “A typical example which may repeat itself across the country is a house that may have come on the market in ‘as is’ condition. It may have been lived in for decades without much upgrading. Located in a residential area, this example listing being vacant, dark and showed poorly. The sellers chose not to do any work to improve its appeal.
After months on the market with no significant interest, the sellers took the house off the market and made improvements. The wall-to-wall carpet was pulled up to reveal hardwood floors that were then refinished. Painters lightened the interior and a stager assisted and suggested bringing in furniture, artwork, house plants and accessories. The listing was put back on the market with a fresh look and sold.”
Jennifer Darby Metzger, ERA Justin Realty Broker co-owner added, “Although listings staged by our focused ERA Justin Realtor salespersons can show well and often sell quickly, you don’t need to spend a lot to put your home into shape for marketing. Many homeowners have too many personal possessions in their home from a sale standpoint. Decluttering is something many sellers need to do.”
“Consider having someone to help you sort, pack, donate and recycle items that you no longer want. You may be able to take a tax deduction for things you donate. Make sure to get a receipt. Our Realtor salesperson should be able to recommend someone who can help you clear your house of clutter if you are overwhelmed by the project. We can assist and provide many services. You may help the process by putting away collections of personal photos, etc. This can be difficult for many sellers because, for them, it’s part of the emotional appeal of their home. Your house won’t look like your home after you’ve removed personal possessions and moved what’s left around to display the house to its best advantage,” added Metzger.
Espandi concluded, “That’s the point of the preparation process. You don’t want prospective buyers focusing on your personal property; you want them to focus on the house. Keep in mind that how you live in your home and how it should look when it goes on the market are not the same. Some sellers might say that their house looks too stark without all their possessions. Even so, it helps you to detach yourself emotionally from the property. Also, less personal property usually gives homes a more spacious feel. When buyers are looking for the most for their money, bigger is usually better.”
There is a difference in real estate companies. ERA Justin Realty buyers and sellers have put their thoughts in writing for your viewing in their, ‘What people are saying’ report of over 700 quotes and reviews. The firm has been a Realtor of choice to thousands since 1950 when they first opened their office.
The ERA Justin Realty full service Realtor salespersons with staging capabilities can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue. By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their winning search websites at www.ERAJustin.com and www.ERAJustinRealty.com.
