Home sellinghome stagingMary Iannaccone March 2, 2023

The Importance of Staging

Spring is historically the peak home selling season. So if you’re thinking about listing your house, it’s time to start staging.

“Staging helps buyers imagine themselves in your space more easily,” says Mary Iannaccone, Sales Associate at ERA Justin Realty. Here are some tips on how to do it… and why it is so important.

What is Staging?

“Staging is taking steps to present your property in the best possible light,” says Jennifer Darby Metzger, Broker/Owner at ERA Justin, “That means streamlining your decorating. Make it as neutral as possible to appeal to the widest range of buyers.”

According to a recent report by the National Association of Realtors (NAR), 82% of buyers’ agents say staging allowed their clients to visualize the property as a future home. It also makes your property look better in listing photos, brochures and social media posts.


“Because taste is subjective, you should try not to put your personal touch on decorating when staging your home to sell,” says Iannaccone. “What you love may not be a buyer’s cup of tea.”

Take steps to depersonalize your house. Pack away any family photos, collectibles, or keepsakes that might make it hard for buyers to picture themselves living in your home.

Define Rooms

Make sure every room looks like it has a defined purpose, so buyers can see how they can maximize the property’s square footage. “Even if the buyer doesn’t need a home office, staging one can help them see how every inch of the house is usable space,” says Metzger. 

If you’re short on time or money, focus on the primary bedroom, the living areas and kitchen. 

Get Professional Help

“Some sellers do more staging than they actually need to,” says Iannaccone, “It could be worth hiring a professional stager to help owners pare down, instead of overdecorating.” Buyers respond better to more spacious, less cluttered spaces. 

A knowledgeable and experienced real estate agent can help get your home in tip top shape and ready to sell. Mary Iannaccone or any of the agents at ERA Justin are ready to help. Give us a call at (201) 939-7500 to get started.