Ron Darby, Broker and co-owner of ERA Justin Realty has been active in real estate since 1967. His expertise and that of his staff are responsible for their growth in Bergen, Passaic, Hudson and Essex counties to “ERA Top-100” national status. He offers positive directions for those planning to put their house on the market for sale.
ERA Justin Realty Report: Smart Sellers Think Like Buyers In Current Housing Market
There are plenty of home buyers intent on buying while they can still lock in a low mortgage rate. So, the 2013 housing market is presenting good opportunities for sellers who understand how to maximize profit in this new selling environment. The first step is to start thinking like a buyer, not a seller. While buyers are anxious to buy before rates rise, sellers know they are in competition with other homes on the market.
Ron Darby, ERA Justin Realty Broker co-owner reported, “As written in Inman News, when the market is rising quickly, buyers are less concerned about overpaying because they’re sure they’ll recoup the excess payment within a short period because of robust appreciation. This was the psychology of earlier year’s. Now, buyers are much more concerned about value. For this reason, pricing is important in order to create showings.
Listings attract attention when they’re new on the market. To maximize your opportunities, your home not only needs to be priced right and properly prepared for sale, you also need a comprehensive prepared marketing plan by your Realtor salesperson at ERA Justin Realty. You want to make sure that information about your listing immediately reaches as many potential buyers as possible.”
The ERA Justin Realtor salespersons are proactive in advising potential sellers with comprehensive information when preparing the sale of their house. They provide you with a marketing plan with samples of the marketing materials that will be used to promote your home, as well as strong Internet exposure. As reported, approximately 80 percent of today’s home buyers start their home searches on the Internet.
Darby continued, “A listing on the Internet isn’t enough, though. Buyers don’t look at listings that don’t have photos. You gain an edge with an array of multiple photos and virtual tour of your home that we place on the Internet as soon as your home is opened up to the market. It’s important to have a good working relationship with your listing salesperson. Hundreds of past sellers who had positive experiences buying their home through us decide to list with our salesperson who represented them as buyers. See our more than 700 reviews about our services, available in our published report. This is a good strategy. In most cases, it’s not wise to work with an salesperson who is outside of the local market area. An unorganized marketing effort as well as selling through an outside area discount brokerage firm can result in a no-sale.
Your aim is to sell for the highest price possible. But keep in mind that overpriced listings won’t sell or appraise for a mortgage for your buyer as it’s all based on comparable closed sales. Your house is in daily competition with many similar houses on the market at any given time.
Our ERA Justin Realtor salespersons who are active in your area will be able to advise you about an effective list price for your home. We offer our Comparative Market Analysis (CMA), a comprehensive study of your house in comparison with others that are on the market, that have sold, that have expired, as well as the year-end 2013 market update. It’s offered at no cost or obligation simply by phoning our office.”
ERA Justin Realty proudly received the prestigious ERA Commitment to Excellence Award, chosen from approximately 30,000 ERA brokers and agents from across the nation. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice, as thousands of chosen them since 1950.
The ERA Justin Realtor salespersons can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue, by office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their websites at www.ERAJustin.com, www.ERAJustinRealty.com and www.BuyBergenCounty.com.