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Ron Darby and Jennifer Darby Metzger owners of ERA Justin Realty serving Bergen, Passaic, Hudson and Essex Counties share their insights as to the best marketing tools, good agents and new ERA opportunities for their buyers and sellers. The firm, a market leader since 1950 and the company on the grow expands their reach in 2015.
ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS
Your best marketing tool when selling your home is a good real estate agent. Jennifer Darby Metzger and Ron Darby, broker owners of ERA Justin Realty share their insights and invite agents to join their team. There is so much more to selling a home than simply putting a For Sale sign in the front yard. There are reasons why some agents seem to do so well. They work diligently, pay attention to detail and are available for appointments. They also use the tools at their disposal, including extensive training, knowledge of the industry and neighborhoods and marketing expertise. A good licensed agent knows what needs to be done and when and is aware of the potential pitfalls in this very important decision.
Metzger said, “Gone are the days when an agent could be successful by simply putting a sign in the yard, making a few phone calls and having a nice smile. Changes in technology where as high as 80% of transactions come through the Internet have made an impact in the way your property can be marketed. Today’s real estate professional has so many more options available, and the smart agent knows how to use them. They combine the traditional tried and true marketing efforts with today’s technology to better serve you and represent your needs to a greater group of potential buyers. They know how important it is to have a qualified purchaser who is pre-approved for mortgage financing before bringing a potential contract to their seller. Beyond that, an aggressive marketing plan needs to be created. A front yard sign and placement on the Multiple Listing Services are important, but eMarketing plays an increasingly larger role in finding the right Buyer.”
Darby added, “Our effective websites, such as www.ERAJustin.com and www.ERAJustinRealty.com can allow an agent to place your listing on the Internet for the world to see. This is in addition to another menu of dozens of Internet websites that ERA Justin listings are marketed from. This is a much more efficient way to market to a greater viewing audience whom you are not able to reach by sending out post cards or making phone calls. With photos of the inside and outside of your home and virtual tours, buyers can explore before calling for an appointment. Our websites can also link buyers to on-line calculators, mortgage companies, general property search features, neighborhood and school searches, plus other valuable information that can allow them to see the affordability and assets of your home. And this information is available anytime, anywhere. You no longer have to hope for a phone call or someone seeing your ad in the paper. You and your agent are open for business 24 hours daily, seven days a week.”
“Today’s ERA Justin Realty agent also has the capability of emailing photos of your property anywhere in the world, great for potential out-of-town buyers. Messages sent via email or through a website can automatically trigger a phone call, keeping your agent in constant contact. And many smart agents send regular email Newsletters that contain their listings and links back with information that can benefit the sale of your home. Instead of waiting for someone to drive down your street and see your sign, you now have the world at your fingertips. With many houses on the market, it’s wise to choose a sophisticated and high tech agent who can assertively promote your home. The odds are greater that your property will sell faster and at a higher price,” concluded Metzger.
There is a difference in real estate companies and ERA Justin Realty is always focused on the newest technologies. The firm asks Buyers and Sellers to compare. Their philosophy includes exceeding expectations of what a real estate agent is about. They don’t offer just real estate basics, they are as comprehensive as possible. In that way they know that their buyers and sellers will hold them in the highest regard.
Darby concluded, “Being known as the company on the grow, new and licensed agents who want to kick off a real estate career with us are invited to join our team. Serving our customers and our communities through leadership and commitment is at the core of ERA Justin Realty’s operating principles. We’ve received The Circle of Light for Community Leadership Award and we were recognized for embracing a philosophy through community service and charitable works that greatly impact the areas where we work and live. Our team has long been committed to serving our local communities, as well as for business excellence, and we are proud. We are also celebrating our 30th anniversary with our ERA family. Our award recognizes us for the extraordinary things we do and for our communities and people in need. Throughout the entire ERA system of approximately 31,000 brokers and agents, we were the only firm to receive it when presented to us in Los Angeles.”
All of the ERA Justin Realty full service Realtor agents can be reached at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Additional cutting-edge real estate technology also information awaits you at www.ERAJustin.com and www.ERAJustinRealty.com.
