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PRICING YOUR HOUSE PROPERLY FOR SALE 2017
ERA Justin Realty’s Peggy McLaughlin with decades of real estate experience and multi-hundreds of listings and closed sales has the proper focus and answers. Ask her how to price a house for sale and she will tell you the answer you will hear over and over again is realistically. But who is the best judge of a home’s true value – the homeowner, a real estate sales agent, a bank or true market closed sales transactions?
The fair market value of a house is the highest price an informed buyer will pay. A homeowner’s asking price is the advertised price of a house when it goes on the market and may be set slightly higher than the fair market value because it is assumed that some negotiation will be necessary to reach an agreement with a buyer. To get an estimate of the fair market value, a homeowner can call the ERA Justin Realty sales team and ask for a Comparative Market Analysis, a service which is provided free of charge and without obligation.
“In conducting a CMA, our ERA Justin Realty sales professionals have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood, and how long these homes took to sell. The resulting analysis can help a homeowner understand what changing markets has done to the price of his or her home, and will provide a realistic figure of the home’s fair market value. Within the past years, real estate values have escalated. If a home is then put on the market, our sales professionals will use the CMA to help the homeowner establish a selling marketing program,” added Peggy.
