CMAERA Justin RealtyMargaret McLaughlinPeggy McLaughlinProper Pricing November 22, 2017



ERA Justin Realty’s Peggy McLaughlin with decades of real estate experience and multi-hundreds of listings and closed sales has the proper focus and answers. Ask her how to price a house for sale and she will tell you the answer you will  hear over and over again is realistically. But who is the best judge of a home’s true value – the homeowner, a real estate sales agent, a bank or true market closed sales transactions?

“When a homeowner wants to sell their house, they may have different views of what their home is worth. If you are thinking of selling your house in the near future and want to know for how much it could sell, then you should contact a professional Realtor agent at our firm and request a Comparative Market Analysis (CMA) to determine its fair market value,” recommends Peggy.

The fair market value of a house is the highest price an informed buyer will pay.  A homeowner’s asking price is the advertised price of a house when it goes on the market and may be set slightly higher than the fair market value because it is assumed that some negotiation will be necessary to reach an agreement with a buyer. To get an estimate of the fair market value, a homeowner can call the ERA Justin Realty sales team and ask for a Comparative Market Analysis, a service which is provided free of charge and without obligation.

“In conducting a CMA, our ERA Justin Realty sales professionals have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood, and how long these homes took to sell. The resulting analysis can help a homeowner understand what changing markets has done to the price of his or her home, and will provide a realistic figure of the home’s fair market value. Within the past years, real estate values have escalated.  If a home is then put on the market, our sales professionals will use the CMA to help the homeowner establish a selling marketing program,” added Peggy.

Our CMA information is very helpful in determining the true value of a house and the right asking price. In the end, however, the homeowner should cautiously decide on a price that he or she feels is competitive and consistent with the price at which other houses in the area have sold, noting that on social media there are websites the give estimates of value without having the exacting details or market information on the subject house.  Once sold be it further remembered that if sold with a new mortgage that the house must bank apprised in order for a loan to be granted.
Ron Darby and Jennifer Darby Metzger ERA Justin broker owners added, “Our CMA report for our Sellers is truly comprehensive in all aspects sales. including comparable  Complete with color photos and detailed information, it make pricing easier for those planning a sale.”
In business is the esteemed ‘J.D. Power & Associates’ awardOnly outstanding business entities are honored and receive it.  ERA Real Estate was the recipient of ‘Highest Satisfaction for First Time Home Buyers Among Full Service Real Estate Firms.’ Award. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice.