There are many home buyers intent on buying while they can still lock in a low mortgage rate and varied mortgage programs for qualified buyers. The 2019 housing market is presenting good opportunities for sellers who understand how to maximize profit in this current selling environment. The first step is to start thinking like a buyer, not a seller. While buyers are anxious to buy before rates rise, sellers also know they are in competition with other homes on the market.

ERA Justin Realtor agent Sharon Robie reported, “As written in Inman News, buyers are concerned about value.  For this reason, pricing is important in order to create interest as well as showings to qualified buyers. Listings attract attention when they’re new on the market. To maximize your opportunities, your home not only needs to be priced right and properly prepared for sale, but you also need a comprehensive prepared marketing plan by your Realtor agent at ERA Justin Realty. You want to make sure that information about your listing immediately reaches as many potential buyers as possible.”

The ERA Justin Realtor Beth Albanese added,  “Sellers need be proactive with comprehensive information when preparing the sale of their house.  ERA Justin Realty provides our sellers with a marketing plan with marketing materials that will be used to promote their home, as well as strong Internet exposure. As reported, approximately 80 percent of today’s home buyers start their home searches on the Internet.”

Ron Darby, Broker-Owner continued, “A listing on the Internet isn’t enough, though. Buyers don’t look at listings that don’t have photos. You gain an edge with an array of multiple photos and a virtual tour of your home that we place on the Internet as soon as your home is opened to the market. It’s important to have a good working relationship with your listing salesperson.  Hundreds of past sellers who had positive experiences buying their home through us decide to list with our salesperson who represented them as buyers. See our more than 1,000 written reviews about our services, available in our published report. In most cases, it’s not wise to work with a salesperson who does not sell outside of their market area. An unorganized marketing effort as well as selling through an outside area discount brokerage firm can result in a no-sale.”

Sharon and Beth continued, “Your aim is to sell for the highest price possible. But keep in mind that overpriced listings won’t sell or appraise for a mortgage for your buyer as it’s all based on comparable closed sales. Your house is in daily competition with many similar houses on the market at any given time.  We are active in your area and will advise you about an effective list price for your home.  We offer our Comparative Market Analysis (CMA), a comprehensive study of your house in comparison with others that are on the market, that have sold, that have expired, as well as a year-end market update.  It’s offered at no cost or obligation simply by phoning us at our office.”

ERA Justin Realty continuously receives the prestigious ERA Commitment to Excellence Award, chosen from approximately 30,000 ERA brokers and agents from across the nation.  For these reasons, ERA Justin Realty should be your buying and selling Realtor of choice, as thousands have chosen them since 1950.

Sharon, Beth and their ERA Justin Realtor team can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue and their Hoboken meet and greet location and by office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also, view 1000’s of homes at their websites at www.ERAJustin.com and www.ERAJustinRealty.com.