ERAERA Justin RealtySummer pricing March 13, 2019


As spring draws to a close ERA Justin Realty is preparing for the summer 2019 real estate season. This is the time when families focus on real estate purchases and sales, but the first question asked is, “How should I price my house?”
Ask any experienced real estate sales professional that question, and the answer you will most likely hear is, realistically. But who is the best judge of a home’s true value – the homeowner, a real estate sales professional, or a bank? 
“If you are thinking of selling your home in the near future, and want to know how much it could sell for, then you may contact a real estate sales professional at our firm and request a Comparative Market Analysis (CMA) to determine its fair market value,” recommends Jennifer Darby, Broker-Owner with ERA Justin Realty.
The fair market value of a house is the highest price an informed buyer will pay.  A homeowner’s asking price is the advertised price of a house when it goes on the market and may be set slightly higher than the fair market value because it is assumed that some negotiation will be necessary to reach an agreement with a buyer. To get an estimate of the fair market value, a homeowner can call the ERA Justin Realty sales team and ask for a Comparative Market Analysis, a service which is provided free of charge and without obligation.
“In conducting a CMA, our ERA Justin Realtor agents have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood and how long these homes took to sell. The resulting analysis can help a homeowner understand what today’s changing market has done to the price of his or her home, and will provide a realistic figure of the home’s fair market value. Within the past years, real estate values have escalated.  If a home is then put on the market, our sales professionals will use the CMA to help the homeowner establish a selling marketing program,” added Jennifer.
The CMA information is very helpful in determining the true value of a house and the right asking price. In the end, however, the homeowner should decide on a price that he or she feels is competitive and consistent with the price at which other houses in the area have sold.
Ron Darby ERA Justin Broker-Owner added, “Our CMA report for our Sellers is truly comprehensive in all aspects.  Complete with color photos and detailed information, it makes pricing easier for those planning a sale.  Truly, there is a difference in real estate companies, and our details will make the difference. We ask buyers and sellers to compare.  We believe that in order to exceed expectations of what ERA Justin Realty is about, we don’t offer just real estate basics, we try to be as comprehensive as possible.”
For more information on CMAs, consumers can reach the ERA Justin Realty sales team at either of their two Rutherford offices at 118 Jackson Avenue or 57 Park Avenue. By phone at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional real estate information is also available at the firms 1000s of homes websites at and