Uncategorized March 7, 2024

Sellers: Picture This

Yes, we all have smartphones these days and they take pretty darn good pictures. Horizontal. Vertical. Portrait mode. 3-D! If you’re in the process of selling your home, you may be wondering whether it’s worthwhile to invest in professional photography, when your smart phone seemingly does it all.

“When it comes to selling your home,” says Elizabeth Osipova, a member of ERA Justin’s marketing team and one of northern New Jersey’s top 7 real estate photographers according to Giggster.com, “If a picture is worth a thousand words, then professional photography could be worth thousands of dollars.”

Here’s why Elizabeth says hiring a photographer is smarter than using a smartphone:

  1.     Creating a Positive First Impression  

“As a seller, you only have one opportunity to make a favorable first impression of your property. That first impression is often formed through the listing’s images. This can lead to more showings and potentially more people showing up at your open house.”

       2.    Attracting Potential Buyers

“High-quality, eye-catching images capture the interest of potential buyers, making your property stand out amongst comparable homes. Professional photographers have access to tools like a wide-angle lens that helps effectively portray the size of your house.” 

  1.     Highlighting Key Features

“Professional photos showcase your property in the best possible light, conveying its uniqueness, aesthetics, and ambiance. Whether it’s the stunning view, stylish interior design, spacious rooms, and amenities like a pool or three car garage, these are all selling points that need to look their best.” 

  1.     Build Trust and Credibility

“When potential buyers see well-composed, well-lit, and appealing photos, they are more likely to trust that your property is accurately represented. This can increase their interest in taking the time to visit your home and potentially start the process of buying it.” 

Jennifer Darby Metzger, Broker/Owner of ERA Justin Realty agrees professional photography is worth every penny. “Homes that are photographed professionally not only sell more quickly, they sell at a higher price than those without professional photos,” says Metzger, “Some real estate agencies may try to cut corners by cutting out pro photos, but not ERA Justin.”

If you’re getting ready to list your house for sale, we are ready to make it look its best. Give us a call at 201-935-7500.