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000,"companyMDMID":null,"companyName":"ERA Justin Realty Co.","officeMDMID":"P00400000FDdqRN8Xm6C0DZnH2aw1OxHBYzsRHcu","officeName":"ERA Justin Realty Co.","agentMDMID":"P00200000FDdsaD94K9Y5uqeV1aY6f3V64rS5SUr","oktaID":"P00100000FDdr12juZCUJzkyptbIVBQAxzRxlY6X","country":"US","brand":"ERA","role":"Consumer","siteType":"Brokerage Website","siteMode":"frontend"}); s)[0], tBefore(j,f); ADVICE

ERA JUSTIN REALTY OFFERS FALL 2011 PRICING ADVICE

by ERA Justin

Ron Darby and Jennifer Darby Metzger, pictured, and Carol Darby, broker co-owners explain the benefits of a comparative market analysis for sellers planning to sell their house during the current fall season. With continuing modifying real estate values, current information is a necessity as a contract price may not compare to the strict required appraisal guidelines.

ERA JUSTIN REALTY OFFERS FALL 2011 PRICING ADVICE

Summer has drawn to a close and families have returned from vacations, now buying pencils, pens and notebooks for the kids settling in for the school year, and ERA Justin Realty is also prepared for the fall 2011 real estate season. This is the time when families focus on real estate sales, but the first question asked is, “How do I price my house?”

Ask any experienced real estate sales professional the question, and the answer you will most likely hear over and over again is “realistically.” But who is the best judge of a home’s true value – the homeowner or real estate sales professional.

“When a homeowner prepares sell their home, they may have a different view of what their home is worth. If you are thinking of selling your home in the near future and want to know for how much it could sell for and then appraise for, then you should contact a real estate sales professional at our firm and request a Comparative Market Analysis (CMA) to determine its fair market value. There are many new specifics that dictate the value of real estate today, far beyond the determination of the homeowner or the Realtor, and our Realtor professionals can give specifics,” recommends Jennifer Darby, broker co-owner at ERA Justin Realty.

The fair market value of a house is the highest price an informed buyer will pay. A homeowner’s asking price is the advertised price of a house when it goes on the market and may be set slightly higher than the fair market value because it is assumed that some negotiation will be necessary to reach an agreement with a buyer. To get a written analysis of the fair market value, at no cost or obligation, a homeowner can call the ERA Justin Realty sales team and ask for a Comparative Market Analysis, one of many of our community real estate services.

“In conducting a CMA, our ERA Justin Realty sales professionals have access to a wide array of information, such as databases containing recent listing and selling prices of similar homes in the neighborhood, and how long these homes took to sell and those that did not sell due to overpricing. The resulting analysis can help a homeowner understand what today’s changing market has done to the price of the home, and will provide a realistic figure of the home’s fair market value. Within the past years, real estate values have modified. If a home is then put on the market, our sales professionals will use the CMA to help the homeowner establish a selling marketing program,” added Jennifer.

The CMA information is a necessity in determining the true value and the right asking price. The homeowner should then decide on a price that is competitive and consistent with the price at which other houses in the area have sold.

Ron Darby and Carol Darby, ERA Justin broker co-owners added, “Our CMA report for our Sellers is truly comprehensive in all aspects. Complete with color photos and detailed information, it make pricing easier for those planning a sale. Truly, there is a difference in real estate companies, and our details will make the difference. We ask buyers and sellers to compare. We believe that in order to exceed expectations of what ERA Justin Realty is about, we don’t offer just real estate basics, we try to be as comprehensive as possible. In that way, we know that our buyers and sellers will hold us all in the highest regard. Our homeowners are proudly dealing with us as an ERA “Top-100” real estate firm all across the ERA nation with continuing focus on current market conditions.

ERA Justin Realty has proudly received the prestigious ERA world-wide 2003 through 2010 ‘Commitment to Excellence Award,’ the most sought award that can be achieved in the ERA real estate network. Only outstanding business entities are honored and receive it. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice.

For more information on CMA’s, consumers can reach the ERA Justin Realty sales team at either of their two Rutherford offices at 118 Jackson Avenue or 57 Park Avenue. By phone at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Additional real estate information is also available at the firms 1000’s of homes websites at

ERA JUSTIN REALTY OFFERS FALL 2011 PRICING ADVICE

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