Ron Darby, ERA Justin broker co-owner said, “As many have noticed, the business of being a Realtor® has become significantly more complex to exceed buyer and seller expectations. Innovation in technology and the knowledge required to apply it effectively to our profession continues to proceed at a dizzying pace. Our clients use technology to communicate with us in ways that few could have imagined just a few short years ago, and they expect us to be every bit as comfortable with using technology as they are. Cell phones have replaced office phones and texting and the Internet offers a global marketing presence to every Realtor at our firm.

The regulatory environment in which we operate has become more complicated as well. Legal protections for consumers, a host of financing options and a myriad of state and local regulations place demands on our attention that we are prepared to meet as we continue to best serve the interests of our clients. Therefore, the knowledge base that each of us must possess grows daily.

I’m not suggesting that sales professionals should feel nostalgia for simpler times. In truth, successful Realtors have always invested considerable effort to achieve success. If a sales associate’s job simply consisted of putting up a sign, running an ad and waiting for the phone to ring, our profession would have been phased out of existence long ago. It is precisely the considerable knowledge required to help clients reach their real estate goals that instill value in what we do.

Intelligent use of technology has always been a core principle at ERA Justin Realty, particularly when it comes to education. Our innovative use of communications and multimedia technology serves to put each of us in control of what we learn and when we learn it. Realtors don’t have to wait until the end of the semester to find out how they are doing. The results are visible in a client’s happiness when they find a home that meets their needs both financially and emotionally, which lets us know how we are doing every day.”

Ron concluded, “We are proud to offer this, one of a series of informational tips for homeowners. We offer continuing articles as an added measure to make our phrase ‘There is a difference in real estate companies,’ more than just a phrase, but a reality. The most sought award that can be achieved in business is the ‘J.D. Power & Associates’ award. Only outstanding business entities are honored and receive it. ERA Real Estate was the recipient of ‘Highest Satisfaction for First Time Home Buyers and Home Sellers Among Full Service Real Estate Firms’ awards. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice.”