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agents • ERA Justin Realty • Jennifer Darby Metzger • marketing • Ron Darby • December 19, 2014

ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS

by ERA Justin

Ron Darby and Jennifer Darby Metzger owners of ERA Justin Realty serving Bergen, Passaic, Hudson and Essex Counties share their insights as to the best marketing tools, good agents and new ERA opportunities for their buyers and sellers. The firm, a market leader since 1950 and the company on the grow expands their reach in 2015.
ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS
Your best marketing tool when selling your home is a good real estate agent. Jennifer Darby Metzger and Ron Darby, broker owners of ERA Justin Realty share their insights and invite agents to join their team. There is so much more to selling a home than simply putting a For Sale sign in the front yard.  There are reasons why some agents seem to do so well. They work diligently, pay attention to detail and are available for appointments. They also use the tools at their disposal, including extensive training, knowledge of the industry and neighborhoods and marketing expertise. A good licensed agent knows what needs to be done and when and is aware of the potential pitfalls in this very important decision.
Metzger said, “Gone are the days when an agent could be successful by simply putting a sign in the yard, making a few phone calls and having a nice smile. Changes in technology where as high as 80% of transactions come through the Internet have made an impact in the way your property can be marketed. Today’s real estate professional has so many more options available, and the smart agent knows how to use them. They combine the traditional tried and true marketing efforts with today’s technology to better serve you and represent your needs to a greater group of potential buyers. They know how important it is to have a qualified purchaser who is pre-approved for mortgage financing before bringing a potential contract to their seller. Beyond that, an aggressive marketing plan needs to be created. A front yard sign and placement on the Multiple Listing Services are important, but eMarketing plays an increasingly larger role in finding the right Buyer.”
Darby added, “Our effective websites, such as  www.ERAJustin.com  and www.ERAJustinRealty.com can allow an agent to place your listing on the Internet for the world to see. This is in addition to another menu of  dozens of Internet websites that ERA Justin listings are marketed from. This is a much more efficient way to market to a greater viewing audience whom you are not able to reach by sending out post cards or making phone calls. With photos of the inside and outside of your home and virtual tours, buyers can explore before calling for an appointment. Our websites can also link buyers to on-line calculators, mortgage companies, general property search features, neighborhood and school searches, plus other valuable information that can allow them to see the affordability and assets of your home. And this information is available anytime, anywhere. You no longer have to hope for a phone call or someone seeing your ad in the paper. You and your agent are open for business 24 hours daily, seven days a week.”
“Today’s ERA Justin Realty agent also has the capability of emailing photos of your property anywhere in the world, great for potential out-of-town buyers. Messages sent via email or through a website can automatically trigger a phone call, keeping your agent in constant contact. And many smart agents send regular email Newsletters that contain their listings and links back with information that can benefit the sale of your home. Instead of waiting for someone to drive down your street and see your sign, you now have the world at your fingertips. With many houses on the market, it’s wise to choose a sophisticated and high tech agent who can assertively promote your home. The odds are greater that your property will sell faster and at a higher price,” concluded Metzger.
There is a difference in real estate companies and ERA Justin Realty is always focused on the newest technologies. The firm asks Buyers and Sellers to compare.  Their philosophy includes exceeding expectations of what a real estate agent is about.  They don’t offer just real estate basics, they are as comprehensive as possible.  In that way they know that their buyers and sellers will hold them in the highest regard.
Darby concluded, “Being known as the company on the grow, new and licensed agents who want to kick off a real estate career with us are invited to join our team. Serving our customers and our communities through leadership and commitment is at the core of ERA Justin Realty’s operating principles.  We’ve received The Circle of Light for Community Leadership Award and we were recognized for embracing a philosophy through community service and charitable works that greatly impact the areas where we work and live. Our team has long been committed to serving our local communities, as well as for business excellence, and we are proud. We are also celebrating our 30th anniversary with our ERA family. Our award recognizes us for the extraordinary things we do and for our communities and people in need. Throughout the entire ERA system of approximately 31,000 brokers and agents, we were the only firm to receive it when presented to us in Los Angeles.”
All of the ERA Justin Realty full service Realtor agents can be reached at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional cutting-edge real estate technology also information awaits you at www.ERAJustin.com and www.ERAJustinRealty.com.
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Cathy Vick • ERA Justin Realty • winter home selling myths • December 14, 2014

ERA Justin Realty Demystifies Winter Home Selling

by ERA Justin
Cathy Vick with ERA Justin Realty has been awarded the Seniors Real Estate Specialist (SRES) designation by the Seniors Real Estate Specialist Council of the National Association of Realtors (NAR) the world’s largest association of real estate professionals focusing and specifically representing senior clients in real estate transactions. Also an esteemed Realtor of the year with the RealSource Association of Realtors she offers myths and truths about winter selling.
                                      

 ERA Justin Realty Demystifies Winter Home Selling 


The leaves have fallen the weather gets colder, homeowners often shudder at the thought of selling their home in the winter, out of fear that there will be fewer buyers, their home will look less attractive and will command a lower selling price than in the spring time. Following are the 4 most common myths as well as the truth about selling a home in the winter, as reviewed by Cathy Vick ERA Justin Realtor sales professional.

Myth #1 If I wait until the spring to sell my house there will be more buyers and more competition for my home.

TRUTH: “There really is a limited spring market anymore,” according to Vick, “since most markets are interest rate driven.” “Interest rates are currently low, and that is what motivates most buyers. So, now may be your best opportunity as listings are also fewer as your competition.”

Though you may get more foot traffic through your home in the spring, a good portion of these people may be just “lookers.” According to Vick, “In winter you may have fewer showings, but you tend to get more serious and qualified buyers because few people like to spend an afternoon browsing through homes when the weather is cold, rainy or snowy. Many “lookers” wait until the spring.”

Myth #2 “My house will sell for a higher price in the spring” or “Since the economy has begun to improve, I’ll wait to get an even higher price for my house in 2015.”

TRUTH: Home prices of 2014 may not continue to escalate in 2015, always an unknown. We know what the economy is like now. With political worldwide uncertainties, there is no way to predict what lies ahead in the spring of 2015. “A significant benefit of winter home selling is that there is less inventory at this time of year, which translates into less competition amongst listings,” states Vick. “Remember, it only takes one buyer to purchase a house, and sellers establish the price that they want to ask. Houses that are well decorated, updated and in move-in condition always move rapidly, she continued.

Myth #3 My house looks better in the spring when the trees have leaves and the flowers are blooming.

TRUTH: Remember, the playing field is level in whatever season you choose to sell your home. In the spring, everyone’s house has blooming flowers and trees. Do not discount the benefits of winter selling. Holiday decorations and the wonderful aroma of food, roaring fires and scented candles are very attractive to buyers.

Myth #4 Since I need to move in the spring, I will wait until after the winter to sell my house.

TRUTH: Winter home sellers can choose a closing date in the spring, which can benefit both the seller and the buyer. The seller, knowing that their house is sold, can go and buy a new house, without pressure. The buyer benefits by having the necessary time to sell their old house.

“ERA Justin Realty is highly driven by the knowledge and experience of our business platform. Everything we do is designed with the universal goal of expanding that knowledge base through a series of innovative tools, programs and resources that help deliver true value and make it easier for us to better serve today’s consumers. We are building a smarter business community; we all achieve more when we share knowledge and work together. Our updated ERA identity, logo and brand standards have been introduced and are designed to reflect who we are today while positioning our ERA brand for the future. Our fresh new look is extending to everything from yard signs to marketing and advertising materials but more importantly to the new products and services to bring greater success for our buyers and sellers. Welcome to the new ERA,” added broker owner Ron Darby.

Vick concluded, “All of our firm’s Realtor agents can be reached at either of our two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at our websites at www.ERAJustin.com and www.ERAJustinRealty.com.”
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ERA Justin Realty • Julia Dagistanli • Ron Darby • rutherford homes for sale • smart updating • December 8, 2014

SMART UPDATING YOUR HOUSE, AN ERA JUSTIN REALTY REPORT

by ERA Justin
ERA Justin Co. has many successful agents.That applies to full time sales professional Julia Dagistanli. She has been selected twice as a New Jersey Five Star Home Professional by New Jersey Monthly magazine and has gained admiration from her buyers and sellers. She now offers her report on smart updating your house.

SMART UPDATING YOUR HOUSE, AN ERA JUSTIN REALTY REPORT

Keeping your home updated is sound advice. By making improvements along the way you get the benefit and when it’s time to sell, there’s less to do. But how do you go about making decisions on what to purchase?

According to Julia Dagistanli, ERA Justin Realtor salesperson, “If you don’t want to end up with the current equivalent of avocado appliances and brown shag carpet, colors of  past years, you’ll need to choose wisely. What may seem up-to-the-minute style-wise could end up costing you in the long run. Kitchen and bath improvements can be expensive, so home buyers would want to deduct that cost if your home seems outdated.

The endless variety of products available to homeowners can leave you with much to consider. And it’s easy to quickly choose an item that looks smashing, only to find it doesn’t look so stylish a few years later. So, think in practical terms when investing your improvement dollars.

If you’ve fallen in love with that glass bowl and think it’s the perfect way to make a statement in the bath, consider placing it on top of a cabinet that gives you space for your personal items. Your kitchen may look crisp and clean without any overhead cabinetry, but you will need storage space for your dishes. So, take that need into consideration during the planning stage.Go for a timeless, classic design when choosing major items and, if in doubt, think simplicity. Quality granite, ceramic tile and white fixtures will never go out of style.  You can then add accents that are easily changed out without breaking the bank.

Important improvements include good lighting, quality surfaces, plenty of storage and a floor plan that accommodates your needs. Prioritize your requirements and wishes to get an individualized look without being too trendy. It’s a good idea to work with a designer, usually offered by retailers at no charge, to optimize your dollars, but be very specific about what you need and expect and what your budget will stand. Our teammates prioritize in assisting our sellers stage their house as they prepare for a sale.

When it’s time to sell, you’ll know you’ve made the right decisions and so will your grateful buyer.”
Dagistanli continued, “We are pleased to offer our consumers updating and staging articles in the South Bergenite, The Record and the Herald News. Truly, there is a difference in real estate companies, and our articles and our ERA Home Protection Plans are additional examples. We ask buyers and sellers to compare.  We believe that in order to exceed expectations of what a real estate company is about, we don’t offer just real estate basics, we try to be as comprehensive as possible.  In that way, we know that our buyers and sellers will hold us all in the highest regard.”

The ERA Justin Realty full service Realtor salespersons can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue. By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their websites at www.ERAJustin.com andwww.ERAJustinRealty.com.
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55 Kip Center • ERA Justin Realty • festival of trees and wreaths • most creative wreath • November 24, 2014

ERA Justin Realty Participates in Kip Center Holiday Festival Awarded Most Creative in 2014 Business Category

by ERA Justin
Assisting in creating holiday cheer for Rutherford’s Kip Senior Center with the 2014 ERA Justin Realty Home Sweet Home Holiday Wreath are Realtor salespersons Ilene Harpuder, Mona Kalra,  Glenn Elliot, Cathy Vick, Adrian Tridel, Michelle Korosy, Peggy McLaughlin, Rosemarie Zembryski, Carol D. Calamari, Julia Dagistanli and Broker-Owner Ron Darby.
    ERA Justin Realty Participates in Kip Center Holiday Festival
Awarded Most Creative in 2014 Business Category
Rutherford:  It was just fall, but within a wink and a blink a chill is now in the air, the malls are all decked out with holiday displays, shoppers are out and about and it’s also beginning to look a lot like Christmas at Rutherford’s Kip Center, the areas recreation and nutritional citizen center, where area residents enjoy daily activities and lunch programs. Holiday trees, decorative wreaths have brought much cheer to the Kip Center located at 55 Kip Avenue for its annual Festival of Trees and Wreaths, as well as much needed donations.
Holiday displays abound with participants who were as busy as holiday elves getting ready for the upcoming Kip Center drawing, when dozens of decorated trees and wreaths will be given to winners through their annual holiday drawing. The event helps raise needed donations used to fund the varied activities at the center.
Assisting in creating holiday cheer with the 2014 ERA Justin Realty Home Sweet Home Holiday Wreath are Realtor salespersons Ilene Harpuder, Mona Kalra,  Glenn Elliot, Cathy Vick, Adrian Tridel, Michelle Korosy, Peggy McLaughlin, Rosemarie Zembryski, Carol D. Calamari, Julia Dagistanli and Broker-Owner Ron Darby.
Cathy Vick and Rosemarie Zembryski of ERA Justin Realty are the firm’s coordinators for the 2014 charitable event who created the theme as ERA Justin Realty homes and recently presented the unique theme wreath designed with special selected home keys and much love. They said, “Our wreath submission is our effort to help make a difference for the Kip Center and our community. In order to reach a wide range of individuals and spread our spirit, we dedicate our time to a wide range of charities. We feel that one person making a difference to another can lead to many people making a difference in society. We all have the opportunity to help create positive change. You might not be able to change the entire world, but at least you can change a small part of it, for someone. Our focus is to bring financial benefits to the Kip Center seniors. We’re happy to report that our past entries have been cited by the Kip Center as ‘Most Creative In the Business Category,’ for past years and ERA Justin Realty again was awarded with our current 2014 entry as ‘Most Creative in the Business Category’.”   

 Ron Darby, ERA Justin Realty broker co-owner said,  “Tis the season for giving. By helping the Kip Center raise money with ERA Justin Realty’s donation of our holiday wreath and others you are helping that one or many in the community. Stop by the Kip Center for a chance to win!  It’s always a win-win situation locally and you will be helping our area seniors immensely. Contact the Kip Center for details on their charitable drawing.”
 You may read about the firm’s fundraising activities and more at their websites, www.ERAJustin.com and www.ERAJustinRealty.com, or phone any of their Realtor salespersons at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD if you would like to assist in their ongoing fundraising activities.
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30th anniversary • ERA • ERA Justin Realty • NJ • Rutherford • October 24, 2014

ERA Justin Realty Celebrates 30 Years with ERA and Introduces New Visions

by ERA Justin
Welcome to ERA Justin Realty’s teammates and the new ERA branding as the firm recently celebrated its 30th anniversary with ERA. Since opening its doors in 1950 the firm has grown each day. Pictured L to R standing: Michelle Korosy, Nona Orlando, June Incorvaia, Peg McLaughlin, Mona Karla, Ilene Harpuder, Grace Tirrito, Julia Dagistanli, Jennifer Darby Metzger, Carol D. Calamari, Adrian Tridel. Seated: Karen Kelly, Cathy Vick, Fara Espandi and Carmen Giorgianni. Not pictured: Kristen Davis, Glenn Elliot, Ron Darby, Cynthia Plessel, Mary Iannaccone, John Boguszewski, Justin Fung, Rosemarie Zembryski, Julian Muscio, Soila Columbe, Allyson Kubs, Andrea Burton, Wayne Kubs, Gloria Thomson and Terry Mertens.
 
ERA Justin Realty Celebrates 30 Years with ERA and Introduces New Visions
 
Reflecting, Ron Darby, Broker-Owner, never thought he would be completing his 47th year in the real estate industry, now at the helm of  ERA Justin Realty and 30 years with ERA, a leading global real estate brand.
 
Those at the firm gathered for a celebration dinner with community lawyers, mortgage brokers and bankers, and those business professionals who have been dedicated to the firm’s success since their beginnings in 1950 and always being there for them as they have grown to top 100 ERA success status.
 
Jennifer Darby Metzger, Broker-Owner said, “Time flies when you do what you always enjoy, with focus on our buyers, sellers and our Realtor salespersons, working each day to assist for their success. I do remember the days I studied for my salesperson and then my broker licensing. Seems like yesterday, though it’s now thousands of transactions later. We’ve certainly grown and it’s because of the dedication of our wonderful teammates and business professionals who focus with us.”
 

“ERA Justin Realty is highly driven by the knowledge and experience of our business platform. Everything we do is designed with the universal goal of expanding that knowledge base through a series of innovative tools, programs and resources that help deliver true value and make it easier for us to better serve today’s consumers. We are building a smarter business community; we all achieve more when we share knowledge and work together. The updated ERA identity, logo and brand standards have been introduced and are designed to reflect who we are today while positioning our ERA brand for the future. Our fresh new look is extending to everything from yard signs to marketing and advertising materials but more importantly to the new products and services to bring greater success for our buyers and sellers. Welcome to the new ERA,” added Darby.

Metzger concluded, “All of our firm’s Realtor agents can be reached at either of our two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.     Also view 1000’s of homes at our websites at www.ERAJustin.com and www.ERAJustinRealty.com.”

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Carol D. Calamari • Cathy Vick • ERA Justin Realty Leadership Circle • Fara Espandi • Julia Dagistanli • October 23, 2014

by ERA Justin
ERA Justin Realty Leadership Circle Achievers for the third quarter of 2014 with honors is Carol D. Calamari, Cathy Vick, Fara Espandi and Julia Dagistanli. Each sales professional with the firm has specific designations which they consistently achieve to  serve their buyers and sellers.
 
 
ERA Justin Realty 3rd Quarter Achievers Share Timely Topics
In addition to being ERA Justin Realty Leadership Circle achievers for July through September 2014, Carol D. Calamari is a certified Historical Home Specialist, Cathy Vick a Senior Residential Specialist, Fara Espandi a consistent Leadership Circle Achiever with many certifications and Julia Dagistanli selected as a New Jersey Five Star Home Professional by New Jersey Monthly Magazine for two years.
 They know the secret to real estate success.  It is easy for these sales professionals who are part of the ERA Justin Realty team and want to be your Realtor. Simply watch them day after day, month after month, year after year.  They are focused on exceeding the needs of their sellers and buyers.
They have also offered their knowledge to readers on a variety of topics. Throughout the year topics offered included, Moving And How It Affects Children, How Renters Can Become Buyers, Dollar For Dollar Return On Renovations, Empty Nesters And Returning Children, Avoiding The Money Pit, as well as other timely articles for buyers and sellers.
Although showing and selling real estate is a 365 day job for these ERA Justin Realty real estate achievers, their responsibilities go beyond what the public sees.  The firm has a vast resource library of important topics to share with the public.  They and their brokers, Ron Darby and Jennifer Darby Metzger are always busy advising homeowners on topics that aid them in making sound real estate decisions regarding their homes. 
“There is a difference in real estate companies,” stated Darby.  “Attending on-going advanced training, seminars, round-table discussions with industry leaders and focus groups is what we continually do at our firm, much more than many other area real estate firms.  We believe, in order to exceed sellers expectations of what a real estate achiever is about, we don’t learn just the basics.  We want to learn, know and teach much more than is ever expected of us.  In that way, we know that our sellers will hold us in the highest regard.  To prove that, our sellers have put their thoughts in writing. We have on file for the asking, ‘What people are saying’ our report of over 700 quotes and testimonials from our sellers and buyers.  No other area real estate firm can offer that. Ask any of these Leadership Circle achievers who will provide a complimentary Comparative Market Analysis (CMA) of your house and you will have the answers to your real estate questions.  Recently announced, ERA Justin Realty continues as a Top-100 ERA firm nationwide.  The firm was recently singled out from over 30,000 ERA brokers and agents globally to be honored in Los Angeles where they received the ERA Circle of Light Award for their work with buyers, sellers, community and charitable efforts.

“These ERA Justin Realtor salespersons are our best-of-the-best for the third quarter 2014. They achieved our ‘Leadership Circle’ status for their efforts above and beyond for their sellers and buyers,” Metzger concluded.
For more information on these real estate market leaders and on real estate topics, consumers can reach the ERA Justin Realty consultants at either of their two Rutherford offices at 118 Jackson Avenue or 57 Park Avenue. By phone at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional real estate information is also available at the firms 1000’s of homes websites atwww.ERAJustin.com and www.ERAJustinRealty.com.
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ERA • ERA Justin Realty • MDA • MDA President's Club • October 18, 2014

ERA Justin Realty Receives Muscular Dystrophy President’s Club Honors

by ERA Justin
ERA Justin Realty was recently inducted to the Muscular Dystrophy Association President’s Club because of their sixteen year participation for their fundraising efforts. Pictured is ERA Justin Realtor salespersons Carol D. Calamari, Ron Darby Broker Owner, MDA Goodwill Ambassador Abbey Umali, Glenn Elliot and Fara Espandi. Darby is also the ERA MDA chairman for New Jersey. Other ERA Justin teammates also attended. 
ERA Justin Realty Receives Muscular Dystrophy President’s Club Honors
A notification to ERA Justin Realty made a day exciting when Broker Ron Darby received an invitation to the ERA Muscular Dystrophy Association induction to the MDA President’s club.
For their efforts as Northern New Jersey’s top fundraising ERA real estate office, Darby informed his teammates that the firm was inducted into the MDA President’s Club, honors shared only by organizations with focus to being there for MDA and to be joined by MDA Goodwill Ambassador Abbey Umali who has appeared on the MDA Labor Day Telethons with Jerry Lewis and other celebrities.
Darby, continuing for sixteen years, is the ERA New Jersey Chairman for MDA.  The firm will spearhead its efforts for MDA in this lifesaving mission again for 2015.
He said, “As a sponsor, you will be invited to visit the local MDA camp during the special sponsor VIP Day. You’ll see the joy that your participation in this program creates. Your involvement will also be saluted on the local broadcast of the MDA Labor Day Telethon.”
Glenn Elliot, a Realtor salesperson offered, “Each year MDA supports some 90 summer camps across the country. Whether in Alaska or Hawaii, in California or New Jersey, at MDA camp barriers simply don’t exist. A child with a disability can just be a child among friends. MDA camp is a magical place offering a wide range of activities specially designed for young people who have limited mobility or use wheelchairs. MDA camp structured programs are conducted in settings that build friendships, share interests and build self-confidence. Activities range from outdoor sports such as swimming, boating, baseball and horseback riding to less physically demanding programs like arts and crafts and talent shows. Thousands of youngsters attend MDA camp each year at no cost to their families.”
Carol Calamari, ERA Justin Realty Realtor salesperson added, “Become a sponsor with us! Help youngsters with neuromuscular diseases in your community experience a week of fun and friendship at MDA Summer Camp 2015.”
Fara Espandi joined in, “At MDA camp there’s always a need for volunteer counselors, medical staff, water safety instructors and activity coordinators. Be a volunteer or a sponsor by sending your tax deductible check made payable to MDA and mail it to MDA c/o ERA Justin Realty Co., 118 Jackson Avenue, Rutherford, New Jersey 07070.  If you have questions on this great program for the kids, call us at (201) 939-7500.”
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ERA Justin Realty • NJ • real estate • Ron Darby • Rutherford • selling vacant home • August 28, 2014

ERA JUSTIN REALTY PROVIDES INSIGHT ON SELLING YOUR HOUSE VACANT

by ERA Justin
 

Ron Darby, broker co-owner of ERA Justin Realty since the 1980’s has been active in real estate since 1967. His expertise in real estate has brought thousands of transactions to the firm processed by his agents. He has been known as mentor to many, who  have grown to major success status as multimillion dollar owners of their own firms and he has been responsible for the growth of ERA Justin Realty to “Top 100” status throughout the ERA real estate system globally and all across America,

 
    ERA JUSTIN REALTY PROVIDES INSIGHT ON SELLING YOUR HOUSE VACANT
   
One of the first things you should do if you’re thinking about selling is to walk through your home and examine it with a critical eye. Imagine yourself as a buyer to make a mental note of the possible imperfections you’ve overlooked for years. The drapes may be faded from years of sun exposure. If you have children or pets, the interior doors and baseboards may be nicked and need paint. The floors might look worn. It may strike you that the place needs so much work that you ought to move out and do a fresh coat of paint, redo the floors and sell the house vacant. Possibly an over dramatization, but pros and cons to think about.
 
Ron Darby, ERA Justin Realty Broker co-owner suggests, “Painting and floor refurbishing are sometimes good ideas. Renewing the interior surfaces of your home when you sell may be one of the most cost-effective improvements you can make to increase your net proceeds. Buyers typically pay more for homes that are in move-in condition. The main reason for this is that first impressions play a big part in selling homes. When buyers walk into a home that looks bright, inviting and comfortable, they feel good. When most buyers walk into a vacant home, they feel that something is missing. Many people have a hard time imagining what a vacant home will look like when it’s furnished. For these buyers, a vacant house poses a problem. They walk into an empty living room and start worrying about how they’d furnish it.”
 
 He continued, “A strategically furnished house creates a more pleasurable viewing experience and eases the process of buying. Granted, some buyers, such as architects and designers, have the ability to conceptualize in three-dimension. Some experienced buyers have moved so many times that they’ve developed the knack of visualizing their furniture in an empty space. But, you are likely to sell your home for more money if you can appeal to the entire pool of prospective buyers, not just those who have a particular expertise. You can certainly sell your home vacant but as a second choice. The question is how much more could you sell your home for if it was attractively furnished?”
 
Dian Hymer, author of “House Hunting, The Take-Along Workbook for Home Buyers” and“Starting Out, The Complete Home Buyer’s Guide, wrote, “A listing in the Oakland Hills (Calif.) was put on the market. It had a great view, but was vacant. It did not sell on the market during a time when all well-priced listings in the area were selling. The listing was temporarily withdrawn from the market and staged with furniture and accessories. It was put back on the market at the same price and sold right away.”
 
The cost of staging your home for sale may seem prohibitive, but it needn’t be. Many sellers who stage their homes for sale use their own furniture after removing extra pieces and rearranging the rest. Some draperies can be removed and often don’t need to be replaced, unless they cover an unsightly or distracting outlook. For selling purposes, it’s important to let in as much light as possible. It’s a good idea to consult with a someone who is knowledgeable in staging homes for sale. A stager can arrange to bring in furniture if you decide that’s what you need. To keep costs down, you may be able to create an inviting ambiance without furnishing your entire house or condo. The living and dining room, kitchen, family room and master bedroom are the most important places to concentrate your staging efforts.
 
“There is a difference in real estate companies,” Darby continued,  “Presenting consumer information, we believe, is in order to exceed sellers expectations of what ERA Justin Realty is about, as we don’t offer just the basics.    In that way, we know that our sellers will hold us in the highest regard.  Our sellers have put their thoughts in writing. We have on file for the asking, ‘What people are saying’ our report of over 700 quotes and reviews from our sellers and buyers. No other area real estate firm can offer that.  Are we proud?  Absolutely!”
 
 All of the ERA Justin Realty full service real estate agents can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue, by office phone (201) 939-7500,(201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their websites atwww.ERAJustin.com and www.ERAJustinRealty.com.
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ERA Justin • first impression tips • Jennifer Darby Metzger • Michelle Korosy • real estate • Ron Darby • August 19, 2014

ERA JUSTIN REALTY SHARES FIRST IMPRESSION TIPS FOR AUTUMN SELLING

by ERA Justin

                                                                             

ERA Justin Realty’s Michelle Korosy’s enthusiasm and attention to detail proves to be an asset for her buyers and sellers. She has a love for real estate and is well-versed with knowledge of the industry. She is very familiar with scenic design and those skills are invaluable in assisting sellers to ready their homes for prospective buyers. This experience combined with her ability and interest in architecture also makes her a knowledgeable resource for her buyers. She offers first impression tips for autumn selling.

 
    ERA JUSTIN REALTY SHARES FIRST IMPRESSION TIPS FOR AUTUMN SELLING

When it comes to your home, first impressions are everything. Buyers will drive by and make an instant decision on whether they want to step inside. The exterior of your home, in conjunction with the landscaping, has the ability to make or break the first appearance. Just as important as accessories are to completing an outfit, the perfect front door can instantly increase the curb appeal of your home.
Michelle Korosy an ERA Justin Realtor agent, with years experience, said, “To gain the viewpoint of the potential buyer, walk across from the front of your home and give it a critical look. Is there something that is less than appealing? Does it look neat, clean and most of all, inviting? Take notes and decide where your improvement dollars might be best spent. Whether you replace your front door, or spruce up the one you now have, the improvement will be noticeable. You will get your share of positive comments from friends and neighbors about how handsome the house looks.  Depending on your home’s exterior finishing, you might consider painting the door a color that complements the color of the trim, rather than matching it. Consult a color wheel, and consider the colors located adjacent to the trim color, or directly opposite. Red, purple, or green front doors are not uncommon today. The door is a relatively small space, considering the expanse of the front of most homes, so you can choose an unconventional color for the door and not have it overwhelm the facade. And because of the small area of the door, it can be easily repainted if you change your mind. Some experts have reported that a yellow door adds immediate impact and clearly says, ‘Welcome.’ If you have a solid wood door, consider refinishing it. If the wood is particularly beautiful or interesting, you can simply oil or seal it to show off the grain. Talk to someone at the paint store about the best way to enhance the appearance of your wood door and protect it against the elements.  You can also freshen up the entrance by polishing or replacing the hardware on the door. If the doorknob, lock, and kick plate is shabby, buy new ones. Measure what you have before you go shopping.”
Korosy continued, “Fiberglass doors are popular for special orders. Special order fiberglass doors cost more than what you would expect to pay for a steel door. Fiberglass doors do not dent or chip, and are impervious to the weather. Steel and fiberglass top the list of popular door choices, but wood doors continue to do well. Wood surfaces must be refinished and varnished every few years, depending on how much they are exposed to the elements. Mahogany is a popular choice, especially in wet or humid climates, because it does not expand or contract much. Oak is an excellent wood for a front door but is very hard and does not accept paint well. Keep this in mind should you decide to paint it later on. Consider whether your home is stucco  or brick, and note the interesting architectural details. Your front door should enhance the existing elements, not compete with them. Newer homes with cleaner exterior lines can take on an elaborate door, though the design should be in keeping with the home’s size and style. New stock doors give you dozens of options, while a custom door is often the focal point of the property. Whether you paint, refinish, or replace the door, freshening up the entrance is sure to enhance your home’s curb appeal.”

Ron Darby and Jennifer Darby Metzger ERA Justin broker-owners suggested, “While making a Comparative Market Analysis (CMA) report for our sellers, a comprehensive report in all aspects, we can make some first impression suggestions.  It is complete with color photos and detailed information, and can make pricing easier for those planning a sale.  Truly, there is a difference in real estate companies, and our details will make the difference. We ask buyers and sellers to compare.  We believe that in order to exceed expectations of what ERA Justin Realty is about, we don’t offer just real estate basics, we try to be as comprehensive as possible.  In that way, we know that our buyers and sellers will hold us all in the highest regard.”
 
Metzger concluded, “ERA Justin Realty has proudly received over 700 written reviews about our services and our publication What People are Saying is on file at our office for your review. We are proud to say, one review an honor and over 700 reviews, a tradition.”

For more information on CMAs and to review their over 700 written reviews,  consumers can reach the ERA Justin Realty sales team at either of their two Rutherford offices at 118 Jackson Avenue or 57 Park Avenue. By phone at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional real estate information is also available at the firms 1000’s of homes websites at www.ERAJustin.com and www.ERAJustinRealty.com.
 

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Adrian Tridel • ERA Justin • home purchase questions • Ron Darby • Rutherford real estate • August 18, 2014

ERA JUSTIN REALTY SUGGESTIONS FOR A SMOOTH SAILING PURCHASE

by ERA Justin

 

 

ERA Justin Realty’s Adrian Tridel a full service Realtor agent with the firm brings forth valued information for first-time buyers entering the real estate market and needing to locate the desired community, correct style and amenities that meet their needs.
 
           ERA JUSTIN REALTY SUGGESTIONS FOR A SMOOTH SAILING PURCHASE
 
If you are contemplating the purchase of your first home, congratulations! As you probably know, buying a home is one of the biggest financial commitments you can make. It is also a process filled with emotion and excitement. To help keep you sleeping soundly, here are answers to three big questions that concern many potential first-time homebuyers, answered by ERA Justin Realtor agent, Adrian Tridel.
 
“Question #1: How do you decide what to look for in a home?  It’s easier than you think. Sit yourself down and list what’s important to you in a home. The purchase of every home involves making tradeoffs, so be sure to prioritize your list. One element is architectural style. Do you prefer a Colonial, a Cape Cod or a modern look? An important factor to consider is living space. How much room do you need right now, and to meet anticipated needs?  Make a list of features that must be a part of your home. Perhaps that Olympic-size pool and tennis court can be put off for another day, but you may absolutely need an eat-in kitchen now! It’s all a matter of your taste and personal style.
 
Question #2: Where should you begin the search?  That old real estate adage about ‘location, location, location’ aside, choosing where to live is usually determined by your personal circumstances and desires. Do you have a particular community, or even a particular block, in mind? What is it about the location of your new home that is most important to you? Do you prefer an urban, suburban or rural setting? Consider proximity to work, schools, shopping, entertainment and houses of worship. Once you’ve narrowed your list of potential candidates, the Internet can be an excellent tool for learning what a particular community has to offer.  We offer two search winning websites at www.ERAJustin.com andwww.ERAJustinRealty.com where you can view all of our listings with descriptions, extras offered, as well as our 1000’s of homes section where you can literally view thousands of homes currently on the market.
 
Question #3: How can you find financing that makes sense?  Homes have seldom been more affordable. Interest rates are lower than we’ve seen in decades. Innovative financing plans are available to fit a broad range of needs. Still, the last thing you want to do is start out in your first home saddled with an uncomfortable level of debt. Seeking the advice of a professional who can give you the information on financing options that match your qualifications is a big step in the right direction.  Once you’ve narrowed your search, talk to one of our ERA Justin Realty professionals who serve the community you’d like to call home. Our ERA Justin agents are trained to guide you through your purchase every step of the way. Our websites reach around the globe to bring up-to-date information directly to you. We can suggest loan programs and many mortgage lenders who have lending programs to meet the needs of qualified first-time homebuyers. The path to finding your first home is sure to be full of  positive twists and turns. Once you’re armed with the answers to the big questions, the search can be fulfilling, and even fun!”

Tridel added, “Serving our customers and our communities through leadership and commitment is at the core of ERA Justin Realty’s operating principles.  We’ve received The Circle of Light for Community Leadership Award and we were recognized for embracing a philosophy through community service and charitable works that greatly impact the areas where we work and live. Our team has long been committed to serving our local communities, as well as for business excellence, and we are proud. We are also celebrating our 30th anniversary with our ERA family. Our award recognizes us for the extraordinary things we do and for our communities and people in need. Throughout the entire ERA system of approximately 31,000 brokers and agents, we were the only firm to receive it when presented to us in Los Angeles.”


All of the ERA Justin Realty full service Realtor agents can be reached at (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional cutting-edge real estate technology also information awaits you at www.ERAJustin.com and www.ERAJustinRealty.com.

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