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Ron Darby, ERA Justin Realty Broker co-owner provides valued information to area sellers regarding the sale of their house. A market leader in area real estate for 45 years, Darby explains the missteps taken by many sellers.
ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS
Always chatter, chatter, chatter in the media about real estate upward swings, sideways swings and downward swings. Add to the mix the national media from California touting ”prices increasing” and communities thousands of miles away will believe it means their community. They find a real estate agent who does not educate his seller about the local market, takes the overpriced listing and the seller becomes disillusioned with the industry and the agent when the house does not sell. In fact, this impacts those trained agents who work diligently to educate their potential sellers, repeated thousands of times nationally each day. By the end of each day, its natural for a homeowner to be confused and dismayed. The seller will possibly lose six months of valued time watching properly priced real estate sell while their house remains unsold and the listing then expires, only to once again begin the process.
“Your best marketing tool when selling your house is a good real estate firm and agent,” suggests Ron Darby, ERA Justin Realty Co. broker of record and co-owner. “And, since no one knows your home better than you, the choice should be obvious. But there is so much more to selling a home than simply putting a For Sale sign in the front yard. There are reasons why some agents seem to do so well. They work diligently, pay attention to detail, educate their sellers as to market pricing, exacting marketing conditions and are available at all times. They also use all the tools at their disposal, including extensive training, knowledge of the industry and neighborhoods and marketing expertise. A good licensed agent knows what needs to be done and when, and is aware of the potential pitfalls in this very important decision.
Gone are the days when an agent could be successful by simply putting a sign in the yard, making a few phone calls and having a nice smile. Changes in technology have made an impact in the way your property can be marketed. Today’s real estate professional has so many more options available, and the smart agent knows how to use them. They combine the traditional tried and true marketing efforts with today’s technology to better serve you and represent your needs to a greater group of potential buyers. They know how important it is to have a qualified purchaser who is pre-approved for mortgage financing before bringing a potential contract to their seller. Beyond that, an aggressive marketing plan needs to be created. A front yard sign and placement on several Multiple Listing Services are important, but eMarketing plays an increasingly larger role in finding the right buyer.”
ERA Justin Realty has been a trusted name in real estate since 1950, creating many thousands of real estate transactions in Bergen, Passaic, Essex and Hudson counties. Using effective websites, such as www.ERAJustin.com and www.ERAJustinRealty.com can allow an agent to put your listing on the Internet for the world to see. This is in addition to another menu of Internet websites that ERA Justin listings use in their marketing. This is a much more efficient way to market to a greater viewing audience whom you are not able to reach by sending out post cards or making phone calls. With photos of the inside and outside of your home and virtual tours, buyers can explore before calling for an appointment. The websites can also link buyers to on-line calculators, mortgage companies, general property search features, neighborhood and school searches, plus other valuable information that can allow them to see assets of your home. And this information is available anytime, anywhere. You no longer have to sit around hoping for a phone call or someone seeing your ad in the paper. You and your agent are open for business 24 hours daily, seven days a week.
Today’s agent also has the capability of emailing photos of your property anywhere in the world, – great for potential out-of-town buyers. Messages sent via email or through a website can automatically trigger a cell phone, keeping your agent in constant contact. Instead of waiting for someone to drive down your street and see your sign, you now have the world at your fingertips. With so many houses on the market, it’s wise to choose a sophisticated and high tech agent who can assertively promote your home. The odds are greater that your property will sell faster and at a higher price.”
There is a difference in real estate companies, and ERA Justin Realty is always focused on the newest technologies. The firm asks Buyers and Sellers to compare. The firm offers over 700 written reviews of their services to sellers and buyers, available to be seen each day. Their philosophy includes exceeding expectations of what a real estate agent is about. They don’t offer just real estate basics, they are as comprehensive as possible. In that way they know that their buyers and sellers will hold them in the highest regard.
ERA Justin Realty proudly received the prestigious ERA world-wide 2003- 2012 ‘Commitment to Excellence Award’, as a premier real estate firm from nearly 30,000 ERA brokers and agents. Their ERA Justin Realty full service real estate agents can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue. By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.
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