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buy a house • ERA • ERA Justin • ERA Justin Realty • Fara Espandi • home staging • homes for sale • house for sale • houses for sale • Jennifer Darby Metzger • Realogy • REALTOR • realty • July 12, 2013

Home Staging Before Selling

by ERA Justin
Fara Espandi, an ERA Justin Realty Realtor salesperson is a role model to many. Membership in all Multiple Listing Services for Bergen, Passaic, Hudson and Essex Counties and a national relocation expert, her accomplishments are exceptional. She shares her expertise in home staging for those marketing their houses.
    
                        ERA Justin Realty Points the Way to Home Staging Before Selling
“Today some buyers are looking for turnkey homes. That is, they want to move right in without having to do a lot of work. Those buyers with busy lifestyles may be willing to pay more for listings that are in prime condition. Staging can make the difference between a listing selling or not, the time it takes to sell, and the ultimate sale price.
Sellers who are financially strapped often have a hard time accepting that they’ll need to invest in preparing a house for sale even though they may sell for less than they paid. Fix-up costs can mount up and our ERA Justin Realty sales professionals can help you prioritize so that you don’t waste money. It’s important to keep your goal in mind, which is to sell your house,” stated Realtor salesperson, Fara Espandi.
Espandi continued, “A typical example which may repeat itself across the country is a house that may have come on the market in ‘as is’ condition. It may have been lived in for decades without much upgrading. Located in a residential area, this example listing being vacant, dark and showed poorly. The sellers chose not to do any work to improve its appeal.
After months on the market with no significant interest, the sellers took the house off the market and made improvements. The wall-to-wall carpet was pulled up to reveal hardwood floors that were then refinished. Painters lightened the interior and a stager assisted and suggested bringing in furniture, artwork, house plants and accessories. The listing was put back on the market with a fresh look and sold.”
Jennifer Darby Metzger, ERA Justin Realty Broker co-owner added, “Although listings staged by our focused ERA Justin Realtor salespersons can show well and often sell quickly, you don’t need to spend a lot to put your home into shape for marketing. Many homeowners have too many personal possessions in their home from a sale standpoint. Decluttering is something many sellers need to do.”
“Consider having someone to help you sort, pack, donate and recycle items that you no longer want. You may be able to take a tax deduction for things you donate. Make sure to get a receipt. Our Realtor salesperson should be able to recommend someone who can help you clear your house of clutter if you are overwhelmed by the project.  We can assist and provide many services. You may help the process by putting away collections of  personal photos, etc. This can be difficult for many sellers because, for them, it’s part of the emotional appeal of their home. Your house won’t look like your home after you’ve removed personal possessions and moved what’s left around to display the house to its best advantage,” added Metzger.
Espandi concluded, “That’s the point of the preparation process. You don’t want prospective buyers focusing on your personal property; you want them to focus on the house. Keep in mind that how you live in your home and how it should look when it goes on the market are not the same. Some sellers might say that their house looks too stark without all their possessions. Even so, it helps you to detach yourself emotionally from the property. Also, less personal property usually gives homes a more spacious feel. When buyers are looking for the most for their money, bigger is usually better.”
 There is a difference in real estate companies. ERA Justin Realty buyers and sellers have put their thoughts in writing for your viewing in their, ‘What people are saying’ report of over 700 quotes and reviews. The firm has been a Realtor of choice to thousands since 1950 when they first opened their office.
 The ERA Justin Realty full service Realtor salespersons with staging capabilities can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their  winning search websites at www.ERAJustin.com and www.ERAJustinRealty.com.
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ERA • ERA Justin • ERA Justin Realty • Jennifer Darby Metzger • Julia Dagistanli • Ron Darby • June 30, 2013

Julia Gulden Dagistanli rejoins the Sales and Listing Team at ERA Justin Realty Co.

by ERA Justin
Julia Gulden Dagistanli rejoins the Sales and Listing Team at ERA Justin Realty Co. 
To continue the exceptional tradition of top service to sellers and buyers that ERA Justin Realty has been known for since 1950, the firm has always prided itself in attracting career minded individuals who follow the ERA Justin training business model and through that training develops into successful career Realtors. That success story applies to Julia Gulden Dagistanli who in 2002 joined ERA Justin Realty as a full-time salesperson, gained admiration and success with her buyers and sellers and obtained the esteemed ‘ERA Rookie of the Year’ award for her outstanding production. After several years, she wanted to apply her training to another business model offered by another real estate firm.
Jennifer Darby Metzger, broker co-owner said, “Welcome home Julia. Our management and team of agents are excited that Julia has returned to our firm. As the firm that has been #1 for the past twelve years in Rutherford sales, the additional sales and listing production that Julia will bring to the market will compliment what we do at our firm each day. She has a stellar background with first-time and repeat buyers and a strong base of sellers who bring their homes to market as well as referring new sellers to her. Julia is a people-person, fluent in English, Turkish and French and knows that strong relationships result in successful purchases and sales at our firm. Julia’s attributes fit our business model perfectly.  For these reasons, we proudly boast, ‘There is a difference in real estate companies.’ She is highly motivated and energetic and her people skills will be apparent as she completes a transaction with you.”
Dagistanli’s past National Association of Realtors ‘Circle of Excellence’ awards include esteemed Silver  in 2005, 2006 and 2008 and Bronze awards for 2003, 2004, 2007 and 2009. Several Re/Max awards followed and New Jersey Monthly Magazine honored her with highest in overall satisfaction in 2011 and 2013.
Julia offered, “Happily, one of my clients Gertrude Wegelin recently said that my professionalism, care and concern made a major change in her life. I continue to strive for highest satisfaction for my buyers and sellers in all of my transactions. I pride myself that my clients feel comfortable and confident with their trust and value of my services.  Being  successful for them is my passion. Making a difference in people’s lives is my biggest reward. I’m so happy to be back home. Although I’ve enjoyed my other past business relationships, ERA Justin Realty is very professionally managed and their system is based on commitment, consistency, the latest technology and a wonderful team spirit. All this leads to great results. I’m so happy to be part of that ERA team spirit.”
Jennifer concluded, “Julia, with her high energy and professionalism will continue to excel at our firm.  Familiar with our surrounding towns, Julia with her husband, three children and family dog had resided in Kearny, Lyndhurst and Rutherford, since 2004. She will be part of our ongoing awards also being part of the prestigious ERA ‘Commitment to Excellence Award’,  which we’ve achieved since 2003. Only outstanding business entities are honored and receive it. ERA Real Estate was also a past recipient of ‘Highest Satisfaction for First Time Home Buyers Among Full Service Real Estate Firms,‘ by J.D. Powers. For these reasons ERA Justin Realty should be your buying and selling Realtor of choice.

Julia, and all of our ERA Justin Realty full service Realtor salespersons can be reached at either of our two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at our winning websites at www.ERAJustin.com and www.ERAJustinRealty.com.”
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blog • buy a house • ERA • ERA Justin • ERA Justin Realty • first time buyer • Realogy • REALTOR • renters to buyers • Ron Darby • Rutherford • June 28, 2013

ERA Justin Realty’s Michelle Korosy: How Renters Become Buyers

by ERA Justin
ERA Justin Realtor salesperson Michelle Korosy provides insight so renters can focus on being buyers and have a home of their dreams. A full time sales professional with the firm serving buyers and sellers in Bergen, Passaic, Essex and Hudson counties, Michelle is well known for her strong listing and sales activity and also for her charitable efforts in the communities she serves.
 

                      ERA Justin Realty’s Michelle Korosy: How Renters Become Buyers 
   
Now, more than ever, rebounding from a national economic challenge, nothing compares to the feeling of having a place to call home. At one time or another, however, most of us have felt frustration at seeing hard-earned money go into rent every month rather than a more permanent house payment. Renting is most people’s first step toward home ownership, but what do you need to do to realize the dream of owning a home?   ERA Justin Realty’s Michelle Korosy shares important insight for North Jersey Newspapers readers who want to become a homeowner.
 
“Sometimes, it’s not the regular rent-money obligations but other expenses that are the main obstacle in saving. A whole debt-counseling industry has arisen to guide consumers in getting out from under what they owe. Smart saving, not depriving yourself, just ensuring stability and enjoyment over the longest term involves many moves both major and simple, and can help prepare you for that first down payment.
 
On the simple end, rediscovering home cooking (and enjoying the leftovers as brownbag lunches) can amount to significant savings as compared to regularly dining out. On a higher level of financial planning, establishing a household budget and sticking to it – including a specific amount set aside for savings every month – can get you to your home-affording goals sooner than you might have imagined. 
  
You may also want to meet with a counselor who can negotiate a lower rate and set a sensible structure for your repayments on credit cards – while advising you how to ease dependence on them. (This not only gets you on your own financial feet, but helps keep your credit rating intact for the very home loan you hope to someday secure.)
 
There are additional ways to start working toward home ownership. Some sellers will enter into a rent-to- buy agreement, in which part of the regular rent is considered an installment of the home’s down payment, which, once built up, can help you obtain financing. Low-income renters may also qualify for federal  vouchers which are paid to the landlord, subsidizing your rental expenses and helping you save for a permanent home.
 
Just as some renting options allow you to set funds aside, some types of purchases can help defray your costs even as you fulfill the stepped-up obligations of home ownership. Pooling resources with other buyers to occupy a two-family home could be one; buying such a home by yourself and renting one half of it could be another.   

Even if your economics remain challenging, there are low-down-payment mortgages, and other forms of financing for special circumstances, available to buyers who meet the right criteria. Our ERA Justin Realtor sales professionals can help you navigate through these options, accessing financing programs through one of several area mortgage lenders. He or she can also identify what government help might be available, and generally counsel you on your readiness to be a buyer, and on what else you might need to do to get there. If you consult the right sources and seek common-sense strategies, then your every move in the renter’s world can be pointing you home.”

 
Michelle concluded, “ Our team at ERA Justin Realty have the answers and are just a phone call away. Through of our daily efforts, we will be pleased to present our publication of over 700 service reviews, ‘Real Estate Results in Writing’ from our renters, buyers and sellers. For these reasons and being a Realtor of choice to thousands since 1950,  ERA Justin Realty can easily be your Realtor of choice.”
 
Michelle and all of the ERA Justin Realty full service Realtor salespersons can be reached at their Rutherford office at 118 Jackson Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. View 1000’s of homes and renter information at their websites at www.ERAJustin.com and www.ERAJustinRealty.com.

 
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Carol D. Calamari • ERA • ERA Justin • ERA Justin Realty • Realogy • REALTOR • realty • video tour • June 21, 2013

ERA Justin Realty Offers Online Video Property Tours

by ERA Justin
Carol D. Calamari, Realtor salesperson with ERA Justin Realty with focus on buyers and sellers shares the benefits of online video property tours offered on every listing presented at her firm. Proficient in real estate sales, her photography and home staging talents bring successes for her sellers. In her prior position with CBS television, she had received a TV Emmy in sports production.
                         ERA Justin Realty Offers Online Video Property Tours


Bergen County:  Carol D. Calamari, known throughout Bergen, Passaic, Hudson and Essex Counties for her expertise in real estate sales reviewed some of the 2013 technology advances offered by ERA Justin Realty including technology which enables consumers to view ERA Justin Realty property listings through an online video tour, making home buying and selling easier.

Considered by many to be a technology leader in the real estate industry and a top 100 ERA real estate firm nationwide, ERA Justin Realty features video tours in today’s fast-paced and technologically advanced real estate market.  Video tours offer home sellers the advantages of a 24-hour a day, seven-day a week open house, at the home buyers convenience.

Calamari said, “Video tours include both single and multi-scene views of the interiors and exteriors of ERA Justin listed properties. Online visitors can tour properties at any hour, from their home, office, or from anywhere in the world. The expectations of today’s real estate home buyers and sellers are high, and as millions of viewers use the Internet to look for a home, it is critical to have the best tools to promote our listings online. Video tours help potential buyers view a property’s attributes so much better than just a text description or a single photo of a house; for example, consumers can view varied rooms and features as well as exteriors. 

Continuing, she said, “Online video tours increase a listing’s exposure to potential buyers, which our home sellers find very beneficial.  More exposure means more pre-approved buyers to potentially see each listing.  More exposure potentially brings more buying contracts to be considered, giving each seller a better opportunity to sell their house at a higher price. Buyers who view our video tours can be strong, interested prospects.  There is no cost to our sellers for this added value service.”

Buyers and Sellers interested in learning more about ERA Justin Realty’s online video tours can reach any of the ERA Justin Realty sales professionals who will be pleased to provide extensive details.

 

ERA Justin Realty offers this additional service to each of our sellers on every listing that we market for sale.  When we post a video tour, it is available on our websites and post individual real estate listing blogs on Google. Tours are posted on www.ERAJustin.com, www.ERAJustinRealty.com, www.Realtor.com and many other websites from which we market our seller’s homes.  Hundreds of area sellers select ERA Justin Realty as their Realtor of choice each year.  We work to exceed their expectations and that makes us truly proud.”

Calamari added, “Because of our daily priorities, we proudly received the prestigious ERA world-wide 2003 through 2012 ‘Commitment to Excellence Award,’ selected as an ERA firm from approximately 30,000 ERA brokers and agents nationally. Outstanding business entities are honored to receive it.  For these reasons ERA Justin Realty has been a buying and selling Realtor of choice to thousands since 1950.

All of our ERA Justin Realty full service Realtors can be reached at either of our two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at our websites at www.ERAJustin.com and www.ERAJustinRealty.com.”
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bergen county • buy a house • ERA • ERA Justin • ERA Justin Realty • homes for sale • house for sale • houses for sale • MDA • MDA Camp • Meadowlands • Ron Darby • June 15, 2013

ERA Justin Realty MDA Summer Camp Bowl-a-thon for Kids

by ERA Justin
ERA brokers, agents and family for the MDA bowl-a-thon left to right:  Denise Leonessa, Kate Korosy, Peggy McLaughlin, Jennifer Darby Metzger, Glenn Elliot, Carol Calamari, Fara Espandi, Kristen Davis, Ilene Harpuder, Al Rottini, Wayne Kubs, Allyson Kubs, Michelle Korosy, Gene Amsel, Don Lamastra with his office team, Ron Darby and Steve Way.

 

                  ERA Justin Realty MDA Summer Camp Bowl-a-thon for Kids


ERA Justin Realty works each year to send many children with Muscular Dystrophy to area summer camp for some fun in the sun while their health permits. The camp is in a structured setting for their needs.

In this effort, an ERA-MDA Bowl-a-thon to raise needed donations for the Muscular Dystrophy Association was recently held at the Wallington Lanes, Wallington, New Jersey by the Realtor agents of ERA Justin Realty Co.  The event was kicked off with success, raising over $8,000.00 which begins their effort toward raising $30,000.00 for 2013.

ERA Justin Realty co-owners Jennifer Darby, Ron Darby and Carol Darby coordinated the event with their agents and family members and was also joined by the team from ERA Suburb Realty of Scotch Plains, Union County, New Jersey.

Ron Darby, chairman for all of ERA offices throughout New Jersey with his fundraising team is coordinating the statewide fundraising event. Their check is to be presented at the national MDA Telethon on Labor Day.

Albert Rottini, one of the firms top fundraisers at ERA Justin Realty said, “We are asking for area residents to help achieve these goals for our MDA kids, whose health may permit them to be part of summer camp this year, but they may not be able to attend in future years. Each year MDA supports some 90-summer camps across the country. Whether in Alaska or Hawaii, in California or New Jersey, at MDA camp barriers simply don’t exist. A child with a disability can just be a child among friends. MDA camp is a magical place offering a wide range of activities specially designed for young people who have limited mobility or use wheelchairs. MDA camp programs, although structured, are conducted in a relaxed atmosphere that gives campers an unmatched opportunity to develop lifelong friendships, share interests and build self-confidence. Activities range from outdoor sports such as swimming, boating, baseball and horseback riding to less physically demanding programs like arts and crafts and talent shows. Thousands of youngsters attend MDA camp each year at no cost to their families.” 

Be a volunteer or a sponsor by sending your tax deductible check made payable to MDA and mail it to MDA c/o ERA Justin Realty Co., 118 Jackson Avenue, Rutherford, New Jersey 07070.  If you have questions on this great program for the kids call (201) 939-7500.

To review more about ERA Justin Realty MDA simply go to their websites at www.ERAJustin.com and www.ERAJustinRealty.com.

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Glenn Elliot • homes for sale • house for sale • real estate • REALTOR • realty • vacant • June 12, 2013

ERA Justin Realty Provides Insight on Selling a Vacant Home

by ERA Justin
Glenn Elliot, providing decades of real estate experience, prides himself in being 1st in service to his clients and customers at ERA Justin Realty Co.  A licensed real estate broker in the state of New Jersey, he uses the latest technology to better serve. A Multi-Million Dollar producer, he provides insight on selling a vacant home.

ERA Justin Realty Provides Insight on Selling a Vacant Home
If an option is available to a seller, selling your vacant house should be your last option. Some sellers nationally have missed selling opportunities because of overpricing while properly priced listings had sold and closed. The day arrives when the seller must move to a new location so a vacant sale is the current option because the house did not previously sell.
One of the first things you should do if you’re thinking about selling is to walk through your house and examine it with a critical eye. Imagine yourself as a buyer and make mental notes of the imperfections you’ve ignored for years. The drapes may be faded from years of sun exposure. If you have children or pets, the interior doors and baseboards may be nicked and need paint. Your floors might look worn.
Glenn Elliot, ERA Justin Realty broker salesperson suggests, “Painting and floor refurbishing are good ideas but keep it within a budget. Renewing the interior surfaces of your house when you sell is one of the most cost-effective improvements you can make to increase showings.  Buyers usually pay more for homes that are in move-in condition. However, selling a vacant home could result in a lower net return. The main reason for this is that first impressions play a big part in selling homes. When buyers walk into a home that looks bright, inviting and comfortable, they feel good. When most buyers walk into a vacant home, they feel that something is missing. Many people have a hard time imagining what a vacant home will look like when it’s furnished. They walk into an empty living room and start considering about how they’d furnish it. It can be a confusing experience.”

He continued, “Home buying is focused enough without having to worry about how the floor plan works and which room is used for what. A strategically furnished house creates a more pleasurable viewing experience and reduces the stress of buying. Granted, some buyers, such as architects and designers, have the ability to conceptualize in three-dimension. Some experienced buyers have moved so many times that they’ve developed the knack of visualizing their furniture in an empty space. But, you are likely to sell your home for more money if you can appeal to the entire pool of prospective buyers, not just those who have a particular expertise.
Dian Hymer, author of “House Hunting, The Take-Along Workbook for Home Buyers” and “Starting Out, The Complete Home Buyer’s Guide, wrote, “A listing in the Oakland Hills (Calif.) was put on the market last fall. It had a great view, but was vacant. It did not sell after three months on the market during a time when all well-priced listings in the area were selling. The listing was temporarily withdrawn from the market and staged with rental furniture and accessories. It was put back on the market at the same price and sold right away.”

The cost of staging your home for sale may seem prohibitive, but it needn’t be. Many sellers who stage their homes for sale use their own furniture after removing outdated pieces and rearranging the rest. Tattered draperies can be removed and often don’t need to be replaced, unless they cover an unsightly or distracting outlook. For selling purposes, it’s important to let in as much light as possible. It’s a good idea to consult with a someone who is knowledgeable in staging homes for sale.  To keep costs down, you may be able to create an inviting ambiance without furnishing your entire house or condo. The living and dining room, kitchen, family room and master bedroom are the most important places to concentrate your staging efforts.

“We do have talented Realtor salespersons at ERA Justin Realty who are excellent at staging homes. There is a difference in real estate companies. Presenting consumer information, we believe, is in order to exceed sellers expectations of what ERA Justin Realty is about, as we don’t offer just the basics.  In that way, we know that our sellers will hold us in the highest regard.  Our sellers have put their thoughts in writing. We have on file for the asking, ‘What people are saying’ our report of over 700 quotes and reviews from our sellers and buyers.  No other area real estate firm can offer that.  Are we proud?  Absolutely.” concluded Elliot.
All of the ERA Justin Realty full service Realtor salespersons can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their  winning search websites at www.ERAJustin.com and www.ERAJustinRealty.com.
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ERA • ERA Justin • ERA Justin Realty • kristen davis • Moving with children • real estate • REALTOR • realty • Ron Darby • May 29, 2013

ERA Justin’s Kristen Davis offers Summer Relocation Tips for Kids

by ERA Justin

“ERA Justin Realty clients are my focus,” words of sales professional Kristen Davis. She is well recognized throughout Bergen County and has been part of their team for nearly ten years transferring from a local Century-21 firm. Kristen offers summer relocation tips for kids.
ERA Justin’s Kristen Davis offers Summer Relocation Tips for Kids
                                           
Kristen Davis, an active and focused sales professional with ERA Justin Realty offers South Bergenite readers, important tips on Relocation for kids. “Every year millions of families move. One of the most important issues to anyone with kids is their reaction to the news that they’re moving and their adjustment to the new home. Being informed is very important to children. One of the worst mistakes we can make as adults is to assume that kids don’t care or won’t understand the details. Keeping them ‘in the loop,’ consulting them about choices whenever possible, and including them in the family game plan will work wonders toward their adjustment.”  Other factors depend on a child’s age, she continued:
 
“Preschool children

Kids under the age of six may worry about being left behind, or being separated from their parents. If you go on an orientation or house-hunting trip before hand without the children, it’s important to reassure kids this age that you will be back; bring something unique back to them from the new town. It’s also very important for them to express their feelings about the move. Give them a job to do – have them be responsible for boxing up their favorite toys, and ‘labeling’ their boxes with crayons and stickers.


Ages 6 to 12

Elementary age kids are usually most concerned with how the everyday routines of their lives are going to change. Showing them pictures, videos and magazines of their new home will help a lot, especially if you can find new places in advance for the things they like to do. If your child takes dance lessons, find and share information about the new dance studio she can go to. If he takes karate, or plays soccer or baseball bring that information home.  Even if her favorite thing to do is the park or the pizza parlor, find these places in your new neighborhood and get brochures, pictures or videos.


Teenagers

Teenagers are most concerned with fitting in. They may react angrily to the move, even insist they’re not going. This is usually due to the total lack of control they have over everything important in their lives – friends, school and jobs – being disrupted. These children can be very worried about making new friends, and what will be different in the new school. They are curious about the clothing, hairstyles, bicycles, cars, etc. that kids in the new city will have. Pictures of all these things are very helpful, so if you take an orientation trip be sure to take many detailed photos/videos of the schools they will be attending.


Other tips for making the transition
  1. Give young children an entertaining travel kit for the move.
  2. Give older children a diary for recording the trip and move.
  3. Give children of all ages a special address book and stationery set for keeping up with old friends.
  4. Take videos of the new home if the kids won’t get to see it before the move. Arrive well before the movers so kids can explore and become acquainted first. 
  5. Give children a chore to do, such as working on their room (younger), supervising little siblings (middle), and painting or arranging furniture (older kids).
  6. Take a break with the family as soon as possible to explore the museums, sights and recreation in your new city.
  7. Arrange a visit to new schools and a meeting with the teacher before the actual first day of attendance.
  8. Encourage the children to bring new friends home.

Regardless of when you move, prepare your children well for the transition. By planning ahead, you’ll be able to offer them a few details of what to expect. Give the kids plenty of opportunity to express their feelings about the move, and their anxieties about the new school, new friends, teachers, and their sadness at leaving all that is familiar. Try to find ways to address your own emotional needs and your stress load so that you appear available to the kids at all times. Their concerns will only be heightened if they see you with concerns. Find a balance with yourself and your kids, and keep communication open. Planning and organizing can help keep stress to a minimum.  Keep an eye out for signs of stress and anxiety in your kids. Different children have different needs, certainly, and all kids process stress differently. If you do notice acting out or other behaviors that indicate adjustment problems, talk to the guidance counselor or the pediatrician about how to proceed.  Share your feelings and encourage the kids to see the move as a family adventure. You’re all in it together. You will all experience emotional ups and downs, and it’s important that everyone understands how normal these feelings are. Acknowledge the emotions of moving. Looking ahead to the new house, new school, and new friends should shortly be an exciting experience.”

Davis concluded, “This is an overview of how you may want to handle your move.  It is our pleasure to assist our home Buyers and Sellers throughout the entire process.  Reach any of our sales professionals at either of our two Rutherford offices at 118 Jackson Avenue or 57 Park Avenue.  By phone, (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional information about our firm is available on our 1000’s of homes searching websites at www.ERAJustin.com and www.ERAJustinRealty.com.

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ERA • ERA Justin • ERA Justin Realty • real estate • Realogy • REALTOR • realty • Ron Darby • Rutherford • sell a house • May 20, 2013

ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS

by ERA Justin
 Ron Darby, ERA Justin Realty Broker co-owner provides valued information to area sellers regarding the sale of their house. A market leader in area real estate for 45 years, Darby explains the missteps taken by many sellers.
ERA JUSTIN REALTY’S BEST MARKETING TOOLS ARE GOOD AGENTS
Always chatter, chatter, chatter in the media about real estate upward swings, sideways swings and downward swings. Add to the mix the national media from California touting ”prices increasing” and communities thousands of miles away will believe it means their community.  They find a real estate agent who does not educate his seller about the local market, takes the overpriced listing and the seller becomes disillusioned with the industry and the agent when the house does not sell. In fact, this impacts those trained agents who work diligently to educate their potential sellers, repeated thousands of times nationally each day. By the end of each day, its natural for a homeowner to be confused and dismayed. The seller will possibly lose six months of valued time watching properly priced real estate sell while their house remains unsold and the listing then expires, only to once again begin the process.
“Your best marketing tool when selling your house is a good real estate firm and agent,” suggests Ron Darby, ERA Justin Realty Co. broker of record and co-owner. “And, since no one knows your home better than you, the choice should be obvious. But there is so much more to selling a home than simply putting a For Sale sign in the front yard.  There are reasons why some agents seem to do so well. They work diligently, pay attention to detail, educate their sellers as to market pricing, exacting marketing conditions and are available at all times. They also use all the tools at their disposal, including extensive training, knowledge of the industry and neighborhoods and marketing expertise. A good licensed agent knows what needs to be done and when, and is aware of the potential pitfalls in this very important decision.
Gone are the days when an agent could be successful by simply putting a sign in the yard, making a few phone calls and having a nice smile. Changes in technology have made an impact in the way your property can be marketed. Today’s real estate professional has so many more options available, and the smart agent knows how to use them. They combine the traditional tried and true marketing efforts with today’s technology to better serve you and represent your needs to a greater group of potential buyers. They know how important it is to have a qualified purchaser who is pre-approved for mortgage financing before bringing a potential contract to their seller. Beyond that, an aggressive marketing plan needs to be created. A front yard sign and placement on several Multiple Listing Services are important, but eMarketing plays an increasingly larger role in finding the right buyer.”
ERA Justin Realty has been a trusted name in real estate since 1950, creating many thousands of real estate transactions in Bergen, Passaic, Essex  and Hudson counties.  Using effective websites, such as www.ERAJustin.com and www.ERAJustinRealty.com can allow an agent to put your listing on the Internet for the world to see. This is in addition to another menu of Internet websites that ERA Justin listings use in their marketing. This is a much more efficient way to market to a greater viewing audience whom you are not able to reach by sending out post cards or making phone calls. With photos of the inside and outside of your home and virtual tours, buyers can explore before calling for an appointment. The websites can also link buyers to on-line calculators, mortgage companies, general property search features, neighborhood and school searches, plus other valuable information that can allow them to see assets of your home. And this information is available anytime, anywhere. You no longer have to sit around hoping for a phone call or someone seeing your ad in the paper. You and your agent are open for business 24 hours daily, seven days a week.
Today’s agent also has the capability of emailing photos of your property anywhere in the world, – great for potential out-of-town buyers. Messages sent via email or through a website can automatically trigger a cell phone, keeping your agent in constant contact. Instead of waiting for someone to drive down your street and see your sign, you now have the world at your fingertips. With so many houses on the market, it’s wise to choose a sophisticated and high tech agent who can assertively promote your home. The odds are greater that your property will sell faster and at a higher price.”
There is a difference in real estate companies, and ERA Justin Realty is always focused on the newest technologies. The firm asks Buyers and Sellers to compare. The firm offers over 700 written reviews of their services to sellers and buyers, available to be seen each day. Their philosophy includes exceeding expectations of what a real estate agent is about. They don’t offer just real estate basics, they are as comprehensive as possible.  In that way they know that their buyers and sellers will hold them in the highest regard.
ERA Justin Realty proudly received the prestigious ERA world-wide 2003- 2012 ‘Commitment to Excellence Award’, as a premier real estate firm from nearly 30,000 ERA brokers and agents. Their ERA Justin Realty full service real estate agents can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.
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Al Rottini • ERA • ERA Justin • ERA Justin Realty • home im[rovement • Rutherford • May 9, 2013

ERA JUSTIN REALTY REVIEWS BEST DOLLAR-FOR-DOLLAR IMPROVEMENT RETURNS

by ERA Justin

(Al) Rottini an ERA Justin Realtor salesperson explores the pros and cons of major home renovations if you are considering a sale. His background includes being a Bergen County contractor in residential and commercial improvements. A full time salesperson with the firm, he will be pleased to provide a comparative market analysis (CMA) of your house and will assist with your real estate questions and concerns.

 
ERA JUSTIN REALTY REVIEWS BEST DOLLAR-FOR-DOLLAR IMPROVEMENT RETURNS
It would be nice if you could count on getting one dollar back when you sell your house for each dollar you invested in renovations. Most people hope for more than a dollar-for-dollar return. In reality, many improvements return less than the amount invested and you may be better off selling your house without making additional costly improvements.
As examples, in a past Cost Versus Value Report, published by the National Association of Realtors, as reported by Inman News, that nationally, the average percent recouped at that time, on a bathroom remodel was 90.1 percent. It was 88.1 percent for a deck addition, 81.2 percent for a family room addition, and a mere 79.4 percent for a major kitchen remodel. Market conditions change the percent recouped, so investigate thoroughly so you are comfortable with the investment you are considering making.
“Does this mean that remodeling is a waste of your time and money? Review carefully, especially if you go about a renovation in a haphazard fashion. It’s important to do due diligence investigations before embarking on a remodel project, just as you would if you were considering buying a new home, and there are many variables to consider,” stated Albert Rottini both a  Realtor salesperson with ERA Justin Realty Co. as well as an area contractor in residential improvements.
First, consider that the figures quoted  are past national averages. The amount recouped on a remodel depends in large part on where you live. There’s significant variability from one city to the next, according to the NAR report.  For instance, nationally, homeowners recouped only 90 percent on a bathroom remodel. But, the amount recouped for the same job was 109.7 percent in New York City, 100 percent in San Francisco, and only 61.3 percent in Denver, on average.  The return on a remodeling investment will also depend on the value of your home, particularly in relationship to the value of homes in your neighborhood. If you have a small home in a neighborhood of larger, more expensive homes, you could come out ahead by improving your home. However, it’s important to keep costs in line so that you don’t end up over-improving your home for the neighborhood. Buyers tend to discount a home that’s priced above the value of other homes in the neighborhood. Before remodeling, it’s also important to consider your competition. In some areas, certain remodeling projects are taken for granted. For instance, if you’re in a neighborhood of older homes where most homeowners have remodeled their kitchen and bathrooms, you may be penalized price-wise by the market if your home is outdated. In areas where home prices are stable, you’re likely to recoup more on your remodel investment than you would during times of meager appreciation. With this in mind, you’re more likely to recoup your investment over the long term. There’s a subjective factor that can’t be overlooked when remodeling. This factor is often referred to as pride of ownership. And, don’t discount the value of creature comfort. There’s a certain sense of well being to be derived from a home that suits your lifestyle while aptly reflecting who you are. Despite these factors, from an investment standpoint, it makes sense to consider resale value before making an investment in a major renovation. This doesn’t mean that you should remodel your home with someone else in mind. But, if you’re aim is to recoup as much of your investment as possible, it’s wise to consider home buyer preferences in your area. If your remodeling is not in tune with what buyers want, it could actually decrease the value of your home. Also keep in mind that while trends change, quality and good taste are timeless.  The NAR Cost Versus Value Report was based on professional judgment rather than on actual sales data. Therefore, the report is somewhat subjective. However, it does point out the importance of carefully considering before remodeling.”
Rottini concluded, “At ERA Justin Realty the words, ‘There is a difference in real estate companies’ is more than a phrase.  We live it every day.  Because of our daily priorities, we proudly received the prestigious ERA world-wide 2003 – 2012 ‘Commitment to Excellence Award’ a select few recipients from approximately 2,600 ERA offices nationally. For these reasons ERA Justin Realty has been selected by thousands of buyers and sellers as their Realtor of choice since 1950.” 
All of the ERA Justin Realty full service sales professionals can be reached at either of their two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue.  By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD.  Additional cutting-edge real estate technology also information awaits you at www.ERAJustin.com and www.ERAJustinRealty.com.
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award • Cathy Vick • CRS • ERA Justin Realty • Fara Espandi • Glenn Elliot • Jennifer Darby Metzger • real estate • Ron Darby • Rutherford • April 20, 2013

ERA Justin Realty’s Cathy Vick Continues Her Education

by ERA Justin
 
ERA Justin Realty’s Cathy Vick Continues Her Education
Rutherford ~ Cathy Vick has been a Realtor salesperson with ERA Justin Realty for thirty years, creating purchases and sales in the multi-millions of dollars. She has many dozens of glowing reviews of her services from her sellers and buyers, coupled with the many charitable organizations accolades that she assists and fund raises for.
So successful, she now transacts purchases and sales for the children and grand children of her clients she serviced when she first joined ERA Justin Realty.
When some industry salespersons are relying only on past referral business, Cathy continues to serve new first time and repeat buyers and has recently completed a course that will qualify her to receive the coveted National Association of Realtors (CRS) Certified Residential Specialist designation. Her training included techniques in seller counseling, pricing, various client servicing activities and marketing techniques.
The RealSource Association of Realtors selected Cathy Vick in 2008 as Realtor of the Year from several thousand members. Her award resolution stated, “She has served her community in a variety of civic commitments and has unfailingly discharged her duties and responsibilities with distinction. She has demonstrated a concern and interest in her community by being actively involved for many years in ‘Starfish’ an organization providing transportation to and from doctor offices for the needy and is also actively involved in the Kipp Center, a senior citizen social organization. Cathy also finds time every year to raise money to help send children suffering from Muscular Dystrophy to summer camp. Her office views her as a Mother figure for her unselfish giving of her time and expertise to all those who ask for her help.”
“Today’s real estate market is more complex than ever before and the listing process has become the key in the movement of residential properties, said Cathy, “This training provided me with new input to enable me to serve both buyers and sellers of residences more effectively.”

There is a difference in real estate companies. In fact, their buyers and sellers have put their thoughts in writing about Cathy. They have on file for the asking, ‘Real Estate Results In Writing,” their report of over 700 reviews and testimonials from their very satisfied buyers and sellers. No other area real estate firm offers that.”

Cathy will be the 4th ERA Justin Realty Associate to receive the CRS designation which is held by less that 4% of all REALTORS nationwide. Glenn Elliot, Faea Espandi and Jennifer Darby Metzger have also achieved this honor.

Cathy Vick can be reached at either of her two Rutherford offices at 118 Jackson Avenue and 57 Park Avenue. By office phone (201) 939-7500, (201) 438-0588 or (201) 438-SOLD. Also view 1000’s of homes at their websites at www.ERAJustin.com and www.ERAJustinRealty.com.

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